Management Transformation by Design.
Leveraging design as a method to lead a transformation process in the management and leadership of companies is always a more efficient and successful way to achieve an organization’s business goals.
Why Design & Management?
First, let’s define what Design is. The word “design” is overused in many organizations with a lot ambiguities and misinterpretations. The word Design, if not contextualized (ie: visual design, business design, product design, etc..), has a very holistic meaning in the way it solves system-based problems both when we refer to a Product as a system of characteristics, material, production process, etc.., as well when we consider an Organization as a system of people, services, outcomes, etc..
“Design-Thinking today has become a marketing term, more often used as a business product to sell workshops to teach people how to work together, how to share knowledge, and more. Let’s leave this brand/definition out of this conversation. (pls)”
Instead, let’s talk of Design as “a way of thinking,” or how I prefer to simplify it, “as a way to make choices and/or actions,” an operative protocol, replicable, scalable and measurable.
