England roadmap out of lockdown: a visual guide

Steve Rowland
SHARPN | Visual Comms
2 min readMar 2, 2021

Making sense of the path out of this

The recently-released England Covid-19 Spring Response is a long and detailed written document with very little in the way of visualising the complicated 4-step, 4-test roadmap. So we’ve had a go instead — here’s the PDF.

There’s a lot of information to convey here:

  • A timeline of at least 16 weeks
  • Four different steps, the first of which has two sub-stages
  • Many different categories of life and business that are affected
  • Four tests that will be applied before we move into each new step
  • Ongoing uncertainty in some areas about what will be possible

We’ve chosen to keep it simple with a straightforward left-to-right timeline. The steps are colour-coded moving from blue (cold, frozen) to green (open, growth). Icons are used when categories become more relaxed, along with a vertical bar to signpost each significant change.

With the exception of the title, this slide is one single table and the colour is provided through cell fills and border styles. Almost all of the icons come from Microsoft’s inbuilt icon set.

If you have a complex roadmap you need help with, get in contact. And for more examples of how to create roadmaps, see our free templates.

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Steve Rowland
SHARPN | Visual Comms

Visual comms expert | Crisp, clear documents for critical situations | Trainer & coach | SHARPN: Cutting through complexity | 🔗www.sharpn.co.uk