Move Over $100 Million: There’s a New Goal for SaaS Startups

Venture-backed software-as-a-service (SaaS) startups, take note: The bar has been raised.

Doug Pepper, managing director at Shasta and the first investor in Marketo, recently highlighted the shift shaking up the software startup industry.

In his Forbes article, he explains how the market has changed during the past decade and why “the old logic no longer holds. $100 million in revenue is not good enough.” To be successful, venture-backed SaaS startups today must keep multiple factors in mind. Find out what it takes to be the next Marketo. See the full article on Forbes here.