How to Make a Good Recruitment Ad With ReleaseMyAd.Com
As a recruiter, or at least as someone who has spent a lot of time sleuthing around job boards, you’ve likely seen — and probably even written — a lot of recruitment ads. If you spend some time looking at enough job ads, you’ll likely begin to notice a very formulaic and recycled style that many recruiters stick to.
They will typically list the job requirements, what experience and education the applicant needs, and finish it up with a nice, un-welcoming call to action or overly intimidating “next steps” section. Many job postings read like a boring old job description — no personality, and no real appeal to the applicant’s desires.
That’s because many recruiters simply do not understand that job postings are all about marketing. You’re selling your company and your vacant position to the millions of people searching for jobs every day. That means that you need to approach your job ad like you would for any marketing piece. It should be creative, engaging, personal, and laser-focused on the needs and desires of your target audience: candidates.
There’s no such thing as the perfect job ad. Not in the sense that you can create an incredibly convincing ad and then just keep replicating that formula over and over again. Instead, creating the perfect recruitment advert is all about figuring out what is right for each specific job you’re advertising and the people you’re targeting it to, and crafting a killer job posting that no one will be able to resist.
Recruitment ad best practices
Before we get into specific best place to book a recruitment ad, it’s important to note a few overall goals you should be striving for when writing your job post. Generally speaking, your job ad should accomplish the following:
- Make a great first impression for readers
- Stand out from the crowd
- Increase the likelihood that the applicant will hit the “Apply Now” button
- Be engaging and easy to read
- Offer enough information that the reader can pre-screen themselves
- Be friendly, yet professional
- Be easily skimmable and readable on mobile
Keep each of these points in mind when you’re crafting the language for your next recruitment advertisement.
And now for some best practices!
1. Know your target audience (your candidates)
Apologies if I sound like a broken record here, but by far the most important step in writing a recruitment ad is getting to know your target candidate. That means before you put pen to paper (or fingers to the keyboard), you should be talking with your colleagues. This will help you determine what your ideal candidate looks like, who they are, what they want, where they hang out and what you can say to them to make them want to work for you.
2. Know your target audience
Apologies if I sound like a broken record here, but by far the most important step in writing a recruitment ad is getting to know your target candidate. That means before you put pen to paper (or fingers to the keyboard), you should be talking with your colleagues. This will help you determine what your ideal candidate looks like, who they are, what they want, where they hang out and what you can say to them to make them want to work for you.
This company description clearly outlines the values, goals, and vision of the organization. Readers get a clear insight into the company’s overall goal, and how they intend to get there. And, even better, the applicant knows exactly how they will fit into that vision of the future.
So, Where To Book Ad
Now it’s very important to choose where & how to book ads for perfect recruitment. In my opinion it is ReleaseMyAd.com. It is India’s biggest Ads place buying side. You can post your huge no. newspaper on different no. papers because at ReleaseMyAd there is a huge No. of media buying platforms.
After Booking a perfect Recruitment Ad with ReleaseMyAd Share Your ad Booking Experience with me. In comments
