Chatbot market is getting bigger and bigger, but is there any actual values from using them? As they are getting smarter and more powerful, we dare to look deeper into the subject.
How bots can help your company scale customer communications
In the last months, everyone has been focusing on automated intelligence which is already a big part of our lives, having an impact on how we work, live and entertain ourselves. From voice-powered personal assistants like Siri to customer service mobile apps. It’s a clear fact that 2017 was the year chatbots took a dominant role in both business and customer use.
Even if we’re not always aware of it, customer communication is often handled by humans who manually generate and response messages. However, it has changed and messaging is becoming more automated so we can send messages with bots.
Why are bots getting so powerful?
You have probably heard a lot about bots recently. Bots have been all the buzz these days, and they matter now. If you google “what are bots?”, You’ll get many different definitions. There are tons of bots out there, with so many various reasons to exist. Indeed, we can categorize them. Some people say there are six types of bots. Others say seven or even more. Let’s classify them as simple as we can:
- Chatbots are designed to carry on conversations with humans
- Personal assistants like Siri or Google Now
- Notification bots (you don’t necessarily chat with them)
- Command line bots (you can check the weather or order a car from Slack)
Alex Attinger, CEO and Founder of Squarespace:
Chatbot intelligence will increase through the better use of conversational interfaces powered by artificial intelligence (AI). Companies will begin to see the actual potential of automated conversations at scale, not only for customer support and retention but also acquisition. Integrations with legacy systems will increase, and messaging platforms such as Facebook Messenger will gradually become the homepage of the web for millions of users. Bots are not meant to replace humans, but they will bridge the gap between brands and consumers in ways that no other marketing platform has been able to do before.
Taking Alex Attinger’s thoughts into consideration, 2018 is going to bring even more chatbot innovation. The market is developing quickly, and artificial intelligence will enable companies to build even deeper relationships with people.
How bots can benefit your business?
The purpose of chatbots is to support business teams in their communication with customers. One of the reasons why the number of companies adopting this technology is growing so fast is because this helps businesses save a lot of money. Chatbots can work for customer’s convenience, directly checking their bank balance and expenses on particular things.
Imagine, there is always a set of typical questions that your employees have to answer over and over again. You can certainly create a chatbot for that. They are essential when customers need to get consultation ASAP.
How to connect bots with Google Sheets?
Let me first tell you how Sheetsu can help you and how you can use bots for your business. As we mentioned before the function of spreadsheets is to make organizations’ processes run smoothly with little effort from the user. By using Sheetsu you can create the Question and Answer template.
- When we engineer chatbot scripts for the first time, we have to ensure that our bot can answer some fundamental questions such as “Who? Where? What? Why?”.
- Think about your customer’s needs and then start building a collection of questions and answers by using spreadsheets. Identifying what you do as a business also helps to set the context for the conversation.
Just like Dropsource or Bubble.is, Sheetsu can integrate with many low-code platforms such as Sequel, a bot-building platform where you can quickly build and distribute your chatbot to over a billion messaging users on many platforms. Also, you can create chatbots on Facebook Messenger without coding whether you’re a big publisher or a small agency :)
Bots really make sense
Enable chat bots to communicate with your customers, so your coworkers are free to focus on their daily tasks, hard issues and provide better customer experiences. Bots help your company identify the customer needs. The first thing that businesses and entrepreneurs can do is use the power of spreadsheets to improve your business.
