How This Coffee Startup Wants to Change How Ethiopian Coffee is Sourced, Processed, & Consumed

Anteneh
Shega
Published in
3 min readAug 5, 2021

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The Goat Cafe is an integrated coffee company based in Addis Ababa. It was launched in 2019 by Nahom Michael & Alexander Hizkias with hope to revitalize the Ethiopian coffee sector.

The Goat Cafe was inspired by the story of Kaldi. Kaldi was a 9th-century Ethiopian goatherd who is believed to have discovered coffee after watching how excited his goat became after consuming coffee beans.

Hence its name ‘The Goat’, a representation of the dancing goat and an abbreviation to the saying ‘The Greatest of All Time”.

Nahom & Alexander established The Goat Cafe to address three gaps in the Ethiopian coffee industry.

The first gap is farmers being under-compensated for the coffee they provide to processors. By paying farmers an additional 5% for their coffee, The Goat ensures they are fairly compensated.

Second is the struggle of millennials in the city to find an ideal coffee shop. The Goat Cafe addresses this through its uniquely set up coffee shop that offers consistent, standardized, and creative coffee products.

The third and final one is the concerns of international consumers regarding the sustainability of the coffee they consume. The Goat is working to…

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Anteneh
Shega

Past Cred , Euromonitor . AIESEC Alumni, YALI Fellow. Building Africa’s Talking & Shega. Internet, Startups, Content, History & Human Nature. Seeking the truth.