How Distributors Work, Part III: Marketing Programs

Matt Robertson
Nov 5, 2018 · 12 min read

Marketing Programs

Trade Program Examples

Consumer Program Examples

How the Billing Works

Other Concepts To Be Aware Of

Mindshare

Putting It All Together

Bonus Resource: UNFI’s Marketing Programs Brochure

Shelf Life

SALES TACTICS FOR SMALL WHOLESALE PRODUCERS

Matt Robertson

Written by

Longtime B2B salesperson for specialty food brands.

Shelf Life

SALES TACTICS FOR SMALL WHOLESALE PRODUCERS