Line Sheet / Sell Sheet / Price Sheet

Mono(cle)

The idea with your line sheet (aka sell sheet or price sheet) is to clearly and concisely convey your ordering details and essential information to prospective and returning buyers.

As the name “line sheet” implies, it should occupy one sheet of paper, either one-sided or double-sided. You’ll want both print and PDF versions in your arsenal. Make sure your PDF is reasonably sized (1-2MB max), otherwise you risk it crashing a buyer’s inbox or going straight to their spam folder.

Buyers are very busy people, so your line sheet should be straight and to the point. You don’t want the design to interfere with the clarity of information being conveyed, but you do want it to be eye-catching. Think of it as an attractive quick reference guide for buyers, containing only the most essential information about ordering, such as the following:

• Your logo.
• A few of your main selling points.
• Product names.
• Simple, uniform, head-on color photos of each of your products, against a white or neutral background, in thumbnail size. Color helps buyers to envision how your assortment will complement their existing selection.
• Product description and/or ingredients.
• The various sizes, colors, and/or flavors that you offer per product.
• Wholesale price.
• MSRP.
• Retailer margin — this saves the buyer from having to do the math themselves.
• If you offer price breaks at different order volumes, feel free to note that.
• Case pack size.
• SKU or item number, if applicable.
• UPCs. Some buyers like this so that they scan your products into their system prior to receiving their first order.
• Wholesale terms: put an abbreviated version of your Terms & Conditions at the bottom of your line sheet, showcasing the ones that are effectively selling points for your product: your order minimum, payment terms, and shipping arrangements.
• How to order (phone number, email address). Your city/state is also worth including for local appeal.
• Website where buyers can find more in depth info about your brand.
• Testimonials from a few choice buyers.

Here is an example of a two page line sheet (one sheet, front and back):

(front)

(back)

Please refer to this post to understand how we arrived at these terms and conditions.