A brand new Radore.com experience
How did we fuse all Radore websites into a single entity?
Radore, Turkey’s fastest growing data center since 2012, is one of the long term clients of ours. But this time, they knocked on our doors for a whole new request. They asked us to fuse all 5 Radore websites into one single web entity, which needs to adapt to mobile viewports. Challenge accepted!
Lots of services, lots of products, a wide range of information and of course, product configurators. All under the same roof! As you all know, we love challenges here in SHERPA.
Thanks to our 2 week sprints during designing Radore website, we took advantage of receiving feedback frequently, being able to assign different tasks to different teams simultaneously. So that we were able to optimize our process and save time.
The first thing we’ve done was to define our personas, so that we would identify our users in order to analyze their behaviour.
Then came the process of defining our Digital Marketing Measurement Plan: we defined our KPIs, followed by defining our conversion funnels.
We highlighted all the desired behavioural patterns by creating a detailed user journey map. Therefore, our goal was to provide an optimum amount of information during the time that users spend on the website.
In order to create an efficent storytelling as well as a consistent information experience, we conducted a content strategy design process.
Then we moved on to creating a brand new visual hierarchy and well thought interactions for desktop, tablet and smartphone viewports. Our wireframe designs came to the rescue: a brand new content strategy with simple form experiences.
After designing wireframes, our designers worked their magic for a brand new user interface, keeping it consistent with the branding guidelines.
Let’s hear what Radore said about their new website and SHERPA:
If you’re looking for a team that can produce your digital assets with an engineering approach, better knock on SHERPA’s door. Their expertise is not only based on the online world. You can expect them to design a holistic experience without leaving the offline aspects out of the scope. They are the right people to discuss about marketing, the consumer and the purchase journeys or to evaluate your customers’ purchase decisions. Because they know that customer experience doesn’t only consist of just a website, a landing page or a mobile application. Everything’s based on analysis, tracking and reporting. Therefore, if you’re looking for a purely cosmetic solution, you may have trouble working with them.
All the projects we’ve executed with SHERPA were clearly defined from start to finish, with measurable targets. We’re glad that we entrusted SHERPA with our targets rather than leaving them to chance.
Görkem Öztürk
Director of Marketing
