A user-centered approach to brand voice design
Our paths have crossed with Anadolu Hayat Emeklilik when seeking excellence in customer experience.
Published in
1 min readJun 19, 2020
All experience design practices have a primary goal in common: providing clarity and usability for the end-user. This goal entails designing a brand voice that establishes clear, consistent and concise communication for all users across all the touchpoints.
Established in 1990 as the first life insurance company of Turkey, Anadolu Hayat Emeklilik has generated Turkey’s largest funds in the aggregate of life insurance and private pension system. Our paths have crossed when seeking excellence in customer experience, where we agreed to start by defining a brand personality to lay out a strong foundation for building a consistent and sustainable brand voice.
