Content writing or copywriting, that is the question
Published in
1 min readMar 5, 2019
Although copywriting has been a part of our lives for a long time in the advertising context, with the rise of content marketing industry, a similar discipline, content writing (or production) has also become part of our lexicon. So here we are, with two terms which are often mistakenly used interchangeably.
Content is mostly taken for granted as textual production even though it has a broader and more comprehensive meaning; moreover, copywriting and content writing both include the act of writing. Therefore an ambiguity over the use of these terms is inevitable. It is true that the scope of this article will be a textual production mostly, but even without emphasizing the textual part, the content is correlated with writing.
