Designing The Insurance Business 2.0
How did we increase the conversion rates of Koalay.com by %55?
You can think of Koalay.com as a service that scours a wide range of insurance companies and presents you the most suitable quotes, and the option of buying your insurance online. Koalay also wants to be simple and easy to use for its customers as it offers these services to them.
And that was the exact point where SHERPA came on the scene. Our duty and the main challenge point was to make sure that the entire flow and the infrastructure were designed to make the process as easy as possible for the user and answer the following questions;
- How can we make the process of buying insurance policy easy to understand?
- How can we tell the benefits of Koalay.com to the user in the best way?
- How can we express Koalay.com’s data and information security and its special approach to that crucial matter?
We supported this giant step against the traditional insurance business by designing an experiential identity for Koalay.com first. Thanks to a productive team effort, we redesigned the web experience of Koalay.com from information architecture and wireframes to user interfaces and interactions to respond to desktop and mobile viewports.
The results were satisfactory: We increased the conversion rates of Koalay.com by 55%!
We invite you to check out the details of this project on our website.
But before that, let’s have a look at what Koalay team has said about our work:
As a new entrant into the Turkish Market, SHERPA made it easy for our company to transition from conceptualisation to deployment in a foreign market. Their work ethic and dedication lives up to their company name. During all interactions, SHERPA made us feel comfortable and not overwhelmed by their new concepts. They delivered exceptional results in short time frames and were available after hours as well, which is key at putting a customer’s mind at ease during the stressful period of designing a website within short deadlines.
I would definitely recommend Sherpa to anyone looking at designing a website where User Experience is the driving force behind the strategy.
Llewelyn Padiachy
Koalay.com — General Manager for Sales & HR
