Inspired by nature, created for Beko
How can a washing machine be any different?
What Beko wanted was to get the answer to this question and to see the real point going to arise from those potential answers for their new generation product Superia Line to be underlined for the user: how can a product like a washing machine that is thought to have no critical difference on the surface be really different?
We needed to introduce this product with the highest possible usability in accordance with its inspiration coming from the nature to help the human being at the heart of the modern life.
We created a storytelling in which this nature friendly washing machine coming from the heart of its creation, from nature, into the house in which it will serve to people in a fun and human friendly way.
We started an adaptive design process in accordance with our setting and the way of telling our story that we had created by paying attention to its usability standards. The process starting with the creation of some first step sketches went on with wireframe creation and the design and the development of interface design screens.
This micro site that we had designed and brought to life got what it deserves right away. It got numerous positive feedback on many platforms after its publication and reached above standart conversion rates. And those were followed by an award from the AWWWARDS and that made us really honoured.
In addition to the AWWWARDS prize, we were flattered by the opinions of the Beko team:
We think that, “Beko Washing Machine Microsite” project we accomplished with SHERPA has improved our brand one step further. Their project management methodology played a big role in this success, as well as their close communication with all Beko teams participating in this project. They thought all the components of the project in detail with their proactive approach, making us feel comfortable and providing a highly satisfactory product. Thanks to the entire SHERPA team.
Ayşegül Bilgen Şamiloğlu
International Digital Marketing Expert
