Bathroom Renovations

Upgrading Your Bathroom Without The Renovation

Chris Herbert
Shine Bathroom
Published in
2 min readFeb 26, 2019

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Over the last year of doing a ton of research around bathroom technology, I was surprised by how little has changed over the previous century in the American bathroom. While the theme of stagnation seemed pervasive in bathroom technology, I did see glitters of innovation in the bathroom. One of the companies that I thought was doing something interesting was Nebia, a shower that used significantly less water than current showers in the market.

The business previously launched on Kickstarter and raised an impressive $3 Million in backing. The company is now back with a 2.0 product that fixed some of the thermal issues with the 1.0 version & has gained the backing of Moen. At the Kitchen and Bath show in vegas, this was by far one of the busiest sections in the Moen booth and another impressive example of how Moen is incorporating outside innovation to propel their business forward.

One of the more significant trends that Nebia is playing into is the idea of a better bathroom without the renovation. No one likes the pain of doing a renovation, and having a section of their home turned into a construction site for several months. While the better experience pays off for the frustration around the renovation, there is a desire to upgrade our homes without having to undergo the construction period.

Nebia is enabling consumers to upgrade their shower experience, one of the most frequently used devices daily, today, and there is no need for a professional to install it. The average time a consumer installs the product is under 15 minutes! Consumers don’t need to browse a confusing display of selections and sizings in a store; they easily click and buy online.

Several other devices that used to require a professional installation, renovation, or construction period have evolved to be a DIY solution like Sonos (remember those home theatre systems!), Nest, Ring (video doorbells have been around since the 80’s — it just required a custom installation!), Eero (anyone have LAN throughout their home?), and others. Now the bathroom is moving in this direction, and I’m excited to see what future innovations follow in this track.

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Chris Herbert
Shine Bathroom

Squall Growth Marketing for Startups. Previous 3x startup founder - TrackR, Cliq, Shine