An actionable post to get going with your mobile app idea

Exploring Your Mobile App Business Idea

Edwin Klesman
Published in
9 min readJun 16, 2020


In this post, I give you actionable advice on what to think about and consider before you start building your mobile app business idea. As a web- and mobile developer with over 16 years of experience on his belt, I’ve learned what needs consideration before you start your mobile adventure, both for business supporting apps and stand-alone mobile app services.

Every assumption that you’re starting your mobile app product on is false until proven valid

Your Assumptions Are Wrong

In an era where building Minimum Viable Products (MVPs), and pivoting ideas as taught by The Lean Startup and agile processes are king, assuming you just need to build your mobile app and turning it into a success is proven to have a 99% chance of failing.

Every assumption that you’re starting your mobile app product on is false until proven valid. This is a law that applies universally.

I’m not saying you’re always in the wrong ball-park. But it is unlikely that you are spot on in one stroke, and you should always assume that you are working on wrong assumptions.

Your assumptions could be a little off and just need a little tweaking to work for your idea, or they can be wrong entirely.

As an entrepreneur or maker, it is your job to find out what assumptions are right and wrong, and how to improve them or find the right ones for your product.

Here are some ways that can help you to minimize the error in your assumptions:

  • Scratch your itch: work on an idea for a solution that you need for yourself or to solve a problem that you’re experiencing yourself. That way, you can validate if it works for you. You’ll need to find out if there are enough of other people that have the same problem to see if this is going to be viable
  • Idea pivoting: create the simplest form of your idea that helps you to…



Edwin Klesman

Senior dev @Detacom | cross-platform | mobile & web dev | Product Development | SaaS | go from app ideas to implementation | Owner