How Same-day Shipping Can Help You Gain 2X More Customers
This is the 21st century, where all of us want to have things at our doorsteps within just a few hours. Talking about receiving online orders, most of us look for online stores that can deliver products to us within a day or two, and if some store isn’t able to do so, we discard the shopping cart.
Did you know that nearly 49% of customers say that same-day delivery and next-day delivery make them more likely to shop again from an eCommerce store?
If you want your customers to fall under this category, you must get started with same-day shipping.
This is the time to address your customers’ needs and grow your business exponentially, like never before.
There are plenty of shipping options available to eCommerce sellers nowadays, including standard shipping, express shipping, next-day shipping, expedited shipping, and same-day shipping. Among these shipping options, the fastest form of shipping is same-day shipping.
Now let us dive deeper into what is same-day shipping and how it can help you gain 2X more customers for your eCommerce business-
What is Same-day Shipping?
Same-day shipping refers to the shipping option where the order is shipped out the same day the customer orders it. While same-day delivery is from the customer’s perspective, same-day shipping is from the seller’s perspective. Both thee terms are often used interchangeably and crucial in meeting customer needs.
According to a report, nearly 56% of online customers between the age of 18–34 expect to have same-day delivery, while 61% of customers are willing to offer higher prices to receive their orders on the same day.
Seeing the above data, it is pretty clear that same-day shipping and same-day delivery have now become the hour’s need.
How can you incorporate same-day shipping in your business strategy
Below are a few essential techniques you can use to incorporate same-day shipping in your business’ strategy.
Target Specific Pincodes
Targeting specific pin-codes is one of the most important ways to offer same-day delivery to your customers. When you have a limited number of pin codes to deliver, same-day delivery will get much more manageable. Therefore, choose the delivery pin codes wisely. Choose those pin codes that are nearer to your fulfillment centers or warehouses, so that the distance traveled between the warehouse and the destination is less. This takes us to the next point-
Use Multiple Fulfillment Centres
You must use multiple fulfillment centers to offer same-day delivery to customers. For example, let’ say you are running a business from Mumbai, and you have customers all across India. It will get challenging to offer same-day delivery to your customers residing in Delhi because you just have one warehouse located in Mumbai itself.
Therefore, it’s best to tie up with a warehousing and fulfillment solution provider like Shiprocket Fulfillment that offers you the option of using multiple fulfillment centers or warehouses across the country.
You can choose to stock your inventory in their fulfillment centers closest to your buyers to offer same-day delivery to your customers.
Keep a Cut-Off Time
Decide on a cut-off time, which is the last time or hour of the day until the customer can place an order to avail of same-day delivery. For example, if an order is placed after midnight, inform customers that it will be shipped only on the next day. If an order is placed before midnight, you can ship the product the very same day. This will keep things transparent between you and the customer. The customer would know when precisely to place an order to avail of same-day delivery.
Keep Customers Informed At All Times
Like shipping any order, it’s essential to make sure customers can track their shipment. Especially for time-sensitive deliveries, customers will want to keep an eye out to ensure it arrives on time and ensure they are home to receive it. Their tracking number will come in handy. Therefore, keep them in the loop at all times through the SMS tracking option, IVR calls, etc.
How Shiprocket Fulfillment Offers Same-day Shipping
Shiprocket Fulfillment is a 3PL that fulfills orders quicker for brands and eCommerce sellers by storing products close to customers. Shiprocket works with India’s top courier companies to offer faster delivery and pick-ups from its fulfillment centers. Shiprocket Fulfillment has currently launched the first warehouse in Bengaluru and will soon be expanding to multiple locations in the country.
Final Say
Same-day shipping is here to stay! eCommerce businesses that don’t adopt this shipping option will get left behind in the race to excel. Therefore, mold your shipping strategy around offering same-day delivery to your buyers and see your business grow 2X like never before!
