How to Utilize Facebook Ads to Increase eCommerce Sales

Aarushi Ranjan
Shiprocket
2 min readApr 12, 2019

--

According to recent market research, Facebook drove 18% of all web traffic in the year 2018. Furthermore, social media is one of the most influential channels when it comes to ad revenues from digital sources.

So, the question is what does it mean for eCommerce sellers?

With the eCommerce industry growing at an unprecedented rate, it is really important for businesses to up their game in the market. And the best channel to do so is using social media.

Facebook marketing is a great strategy and all big players are doing it right now. They help in boosting exposure as well as driving loyalty for their brand.

Even if you are slightly interested in eCommerce, you must be wondering about the returns that Facebook ads can bring. Well, here are a few goals they help in achieving-

Greater engagement

More followers

Increased sales

Extended reach to customers

More leads for your business

Sounds interesting? Isn’t it?

You can implement Facebook ads without having to spend a hefty sum of money and drive huge profits using an appropriate strategy.

If you’re interested in knowing how to utilize Facebook ads for increasing sales in eCommerce, you’re at the right place. Know everything here.

Disclaimer: This article was originally published on the Shiprocket Blog

--

--

Aarushi Ranjan
Shiprocket

I am an eCommerce logistics expert and an avid follower of trends in the eCommerce industry.