Introducing: Dynamic Lifestyle Ads đ
Turn your Instagram content into shoppable Instagram & Facebook Ads
We are excited to announce our latest integration with the team at Foursixty to bring the power of lifestyle images to dynamic ad retargeting on Instagram and Facebook!
If youâre not familiar with Foursixty, check them out here! They make your Instagram shoppable by turning your brand and user generated content into
shoppable galleries for your online store. To see it in action, have a look at Pura Vida Braceletâs shoppable gallery here.
How the integration works
1. Shoelace syncs your image gallery from Foursixty
Shoelace pulls images from your Foursixty gallery, along with the associated products youâve tagged in them.
2. Turns them into retargeting ads
You will receive a preview of a ready-to-go dynamic lifestyle ad from Shoelace. Just hit Start Campaign to get things going!
3. Ads are linked to the âShop the lookâ experience
When a visitor clicks on the retargeting ad above, the landing page they are taken back to is the Foursixty âShop the lookâ window featuring products from the Look they clicked on.
Itâs that simple!
Great on Facebook ads too
Lifestyle images are amazing for Facebook ads as well â not just Instagram. Shoelace will use this content for your retargeting ads on Facebook as well.
How to set it up?
- Make sure you have both apps installed.
- Head over to the settings page in Shoelace and hit âConnect to Foursixtyâ.
Happy retargeting!
-Reza Khadjavi
CEO at Shoelace
If you want an intelligent retargeting assistant to take care of all your retargeting for as little as $49/month, consider trying Shoelace today!