New integration: Fomo + Shoelace 🔥

Shoelace
Shoelace
Published in
2 min readDec 19, 2016

If you’ve not heard of Fomo yet, check them out here! Fomo displays recent orders on your storefront. It’s the online equivalent of a busy store, showing prospective customers that other people are buying your products.

Here is an example:

You know how seeing a packed restaurant makes you want to eat there? Fomo creates the same dynamic on your Shopify store.

We’ve joined forces to bring the power of Fomo to Facebook and Instagram through Shoelace retargeting!

How it works?

Sync your Fomo app with Shoelace to turn these:

Into these:

This ad retargets visitors who left your store without purchasing!

How to set it up?

  1. Make sure you have both apps installed.
  2. Head over to the settings page in Shoelace and hit “Connect to Fomo”.
  3. Receive a Fomo retargeting campaign preview from Shoelace.
  4. Approve and go live!

Happy retargeting!

-Reza Khadjavi
CEO at Shoelace

If you want an intelligent retargeting assistant to take care of all your retargeting for as little as $49/month, consider trying Shoelace today!

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Shoelace
Shoelace
Editor for

Retargeting on Autopilot for Shopify stores. Turn your visitors into shoppers and take advantage of the Facebook pixel’s superpowers. http://bit.ly/1UbVdai