What the Haribo?
I’ve always been a fan of these bear shaped gummi wonders, but where did they come from? How did they get here? Where in the Haribo did Haribo come up with the name “Haribo”? all important questions that need answers. Especially seeing as today is Valentine’s Day and these little gummi bears have been EVERYWHERE today.
The Haribo brand actually started in 1922, after Hans Riegel set up his first production plant in Bonn, Germany. The name “Haribo” comes from the abbreviation of “Hans Riegel and Bonn”. Hans, his wife Gertrud and a tiny kitchen are responsible for the “Dancing Bear,” later known as the gummi bear. Don’t even try asking for the recipe, it’s heavily guarded and protected.
Yes, “gummi” with an “i” because why the Haribo not?
By 1930, Harbio was manufacturing gummi bears, licorice and had over 160 employees. The slogan “HARIBO makes children happy” debuted in the late 1930s… and it’s the most truthful statement in advertising.
Haribo expands, acquiring several businesses and adding to their menu.
By the 1970s Haribo produced gingerbread, chocolate cookies along with a smorgasbord of other sweet treats to compliment their gummi bears.
The sweet treat made its way over to the United States in 1982, when the first American factory opened in Baltimore. The bear was so successful, the factory came up with the ever popular…. gummi worm.
Today, Haribo is the most popular gummi brand on the planet. With good reason, I just ate an entire bag. They employ over 7,000 people worldwide, operating 15 production sites in nine European countries along with sales offices in 22 countires. Haribo produces so much gummi (100,000,000 bears a day), if you were to lay out all the bears produced in a year, they would wrap around the earth FOUR times.
That’s 99,610 miles, if you were curious.
The licorice on the other hand, would stretch to the moon…. just under 240,000 miles.
A couple of interesting facts? The green bears are strawberry flavored while the white ones are pineapple. Scientists a
So there ya go. There’s a story behind the bizarre name of the Haribo Dancing Gummi. -Chelsea Zillner