BY CLARA NAFRÍA
Digital TV Europe released their 2018 annual survey this past week, which reveals what top industry executives think about the most pressing issues facing the digital video distribution business.
The survey uncovers the perceived challenges and future opportunities for OTT distribution. The report covers the suitability of OTT as a distribution choice over traditional broadcast or IPTV and highlights the current competition for content and subscribers. It also addresses what are perceived to be the best business models for OTT and challenges views on the level of outsourcing (an OTT build) to a platform provider.
Here’s a sneak peek at some of the findings in the report:
- 62.9% believe original content that is not available elsewhere is the most compelling reason to sign up to an OTT service.
- 53.2% believe subscription video-on-demand (SVOD) is the most promising business model for OTT, followed by subscription offerings that combine both SVOD and linear channels.
- 43.5% believe in outsourcing the technical aspects of building an OTT TV service to a provider but keeping operational and marketing aspects in-house. Followed by 34.5% who believe in outsourcing the technical and operational aspects of an OTT TV service, including customer services and billing, but keep control of content acquisition, marketing, and branding in-house.
Want to find out more? If you haven’t already done so, download the full report here and read the all the results. Don’t forget to check back here in the coming weeks as we continue to share our thoughts and opinions on the findings. Read our latest — 3 Reasons SaaS is Perfect for Your OTT Services.
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