Image Search 2.0: Increasing Order Efficiency for Millions of Users

Have you ever tried looking for an item online but couldn’t figure out how to describe it?

The Shopee app’s Search Function receives millions of queries a day from users trying to look for specific items based on a visual description. As a result, this often leads to longer search paths as users attempt to input all the visual traits that accurately describe the item in question. Sometimes, they might not even end up with what they are looking for if keywords don’t match.

To give our users a better experience when searching for their desired products, we created the Image Search Function. The Image Search function allows users to search and retrieve information from the photo they’ve taken and direct them to a similar product on the app.

All it takes is 3 easy steps:

The Process

1. Journey Mapping

First, we mapped out the user journey based on our existing user flow and studied the problem space in greater detail. We also examined some competitor products to identify areas that we can adopt or implement better.

2. Analyse User Behaviour and Prioritise Requirements

Then, we carefully analysed user data to understand their behaviours and usage pattern. This helped us to identify and prioritise requirements as well as the critical problems to solve.

3. Design and Prototype

Once we had all the information we needed, we then generated a few design solutions on Figma, as well as prototypes, to allow for easier visualisation of the proposals.

4. Test, Analyse Feedback, Iterate

Several rounds of feedback-gathering sessions were held to consolidate qualitative feedback from different stakeholders. Additionally, we also conducted A/B testing to evaluate the impact of redesign across the region quantitatively. Based on the feedback gathered, rapid iteration was carried out.

5. Implement the Feature

Finally, we worked closely with the PMs and Developers to roll-out the feature.

The Result

Millions of users have used the Image Search function since its launch. In markets such as Malaysia, Indonesia and the Philippines, the feature has helped increase order efficiency and shorten more than 5% of our users’ search paths!

We believe online shopping should be accessible, easy and enjoyable. Join the Shopee Design team to deliver our vision to our users every day.

Shopee is the leading e-commerce platform in Southeast Asia and Taiwan. Shopee connects shoppers, brands and sellers across Asia and other fast-growing markets, empowering anyone to buy and sell anywhere and at any time.

Shopee offers an easy, secure, and engaging experience that is enjoyed by millions of people daily. It offers a wide product assortment, supported by integrated payments and logistics, as well as popular entertainment features tailored for each market. Shopee is also a key contributor to the region’s digital economy with a firm commitment to helping brands and entrepreneurs succeed in e-commerce.

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