Email Designs Have Revolutionized
Win the email marketing race with these design ideas!
Email marketing is one of the most reliable and direct marketing methods. The trend of business growth and promotion with email marketing is not new. However, there have been extensive changes in the email marketing design practices as the number of emails sent every day continues to escalate and is to reach 347 billion emails per day by 2023.
Research shows visuals increase people’s willingness to read a piece of information by 80 per cent. People also pay more attention when the information comes from a known source. These are the reasons generic content and long texts are no longer the best methods to approach email marketing. In 2021, email marketing strategies took a fresh turn towards more visual, personal, and interactive email designs. These elements help you connect more effectively with your audience and get more subscribers with improved design features.
Here are the curated best practices for email marketing design in 2021.
Editorial approach
Think of luxury print magazines: muted palettes, minimal layouts, and high-quality photography. A genre of design aiming to connect with their audience and to be displayed on their reader’s coffee tables for everyone to see! This trend is about fine-tuning your aesthetic.
Email marketing has evolved immensely, and currently, it is about keeping your inbox stylish and sophisticated. Less is more when it comes to text; it has to be attention-grabbing, yet not over the top; alluring but not overwhelming. You have to keep your audience at the forefront of your mind for the designs to be spot on.
Illustrated iconography
Gone are the days of basic iconography. Like the other digital design trend forecasts for 2021, email marketing has seen a rise in illustration, accessibility, and interactivity. In particular, icons are granted much more visual status. Conveying brand personality, unique artworks, and most significantly, communicating the intended message, iconography is making waves among email marketing designs.
You will notice the use of bright and vibrant colors; it is a way to instil extra energy into the minimalist backdrop and shift focus to its content. Apart from speeding up loading times with lightweight graphics, icons, especially zhuzh-ed up icons, soften brand identities and inspire an emotional connection to be made with the audience. Adding a touch of uniformity to your icon imagery allows this technique to become an excellent visual aid when explaining numerous features or advantages of your business.
Skeuomorphic frames
Don’t panic if you have never seen the word skeuomorphism before. It is a design term for mimicking visuals of another object within your design. In this case, skeuomorphic frames refer to framing your images inside a fake device. For example, a browser window or smartphone so that it looks like the image itself is on someone’s browser window or phone screen.
Of all the 2021 email design ideas, skeuomorphic frames are among the easiest to apply. Just add your content inside a stylized recreation of a browser window or mobile device.
This technique works great for digital services or apps as the viewer can imagine exactly what it will look like; illustrative versions of browser windows can be as lively as you want. They are another chance to establish a piece of your brand identity. Even minimalistic designs can include this rather current — bordering on millennial trend, with just three dots in the upper-left corner to indicate the somewhat iconic Mac browser window.
Animation layering
The objective of impressive email visuals is to walk the line between looking remarkable and loading quickly. You want something to amaze your viewers but in reasonable file size. So, instead of complete animated effects in newsletters, the email design trend of 2021 is to connect animations with other static images.
This can give you the “wow” factor of animations but with fewer technical drawbacks. For one thing, a layering effect with/without animations can add visual depth to your emails, giving designers better control of visual hierarchy or which elements get noticed first. It also fits into the collaging method, but with the animated motion giving it an exciting twist.
Wrapping It Up
One of the reasons behind developing Tada was helping merchants use the full potential of Email marketing. Email marketing has been an ever-growing marketing platform and it is going nowhere in the near future. The email marketing journey begins with email collection and if you don’t know where to start, Tada offers the perfect kickstart with its email collection pop-ups. It’s easy, it’s free and we have an amazing team to help you grow. Email marketing is no more limited to sharing information and updates. With new trends in 2021, email has become an independent platform with more space for exploration and expansion.
