Email Validation Is A Magic Potion To Email Marketing Success
You don’t even know you need it!
What is email validation?
Imagine spending hours crafting a beautiful gift for someone, using all your energy into personalizing it, but then posting it to the wrong address. The same thing happens when you send your email to a dead or invalid email address. First, it is essential to deliver your email to the right address before expecting results. This may be an obvious statement, but you would be surprised by how many marketing campaigns are neutered due to this point.
A further danger is that if your subscriber list has too many invalid email addresses, then ESPs may consider your emails spam, and you might never get noticed by the real genuine accounts in your list. For this, you can take the aid of brands like Tada, whose email validation software dramatically improves the deliverability of your email lists by eliminating dead and invalid email addresses so that your audience can receive what you send. See 99% of your emails reaching the right inbox!
Why is email validation important?
“60% of consumers intentionally provide incorrect information when submitting their personal details online” — Marketing Week
Email validation is the best way to know your email marketing efforts are going in the right direction. Let’s find out about the quantitative and qualitative benefits of email validation.
Quantitative benefits
1. Reduces email bounce rate
Email bounces occur when an email you send is not delivered to the address. It is either because the email address was incorrect, temporary, or fictitious. If you have a bounce rate of merely ~5%, you can get blocked by many ESPs. Email validation reduces bounce rate and increases the overall deliverability of your emails up to 99%* far above the eCommerce average of 72%.
2. Ensures email deliverability
If your email list keeps growing, but your emails are not delivered, you won’t achieve your marketing goals. In fact, the average deliverability rate sits at around 72%, meaning more than a quarter of emails do not reach an inbox. These decrease reach and reduce traffic from emails, and consequently, the conversion rate will fall too.
3. Higher sender score
A sender score is a numerical representation of your sending reputation. This is affected by how legitimate your email list is. When the number of rejected emails shoots up, the sender score reduces. One in five or 20% of emails is prevented from reaching an inbox simply because the sender’s reputation is too low.
So basically, having a higher sender score increases your deliverability.
4. Improves conversion rate
Conversion rates from email campaigns are the end goal for every marketer. What if we said you could see your conversion rates increase by 259.8%*? More emails reach more inboxes and then get opened, leading to an impressive increase of close to tripling your current conversion rate.
5. Greater Return on Investment
Did you know that brands like Tada increase your return on investment by over 100%, thus, costing less than half a cent (0.003)? You also reduce your bounce rate and, from that, increase your general rate of deliverability (to 99%)! The vast return in email engagement you get on a comparatively small investment in our affordable pricing plans means that Tada has some of the best ROI out there!
Qualitative benefits
1. Fake email rejection propels prolific engagement
Increasing engagement is a key goal for any marketing strategy! Your engagement rate goes up when your emails reach users who are genuinely interested in engaging with your content. Email validation helps you engage with real potential customers and helps your subscribers engage with you.
2. Accuracy of data elevate marketing results
Data accuracy is a vital feature in email validation. High-quality data results in better marketing results. Ascertaining that the data you collect is accurate and authentic, email validation removes unengaged users and routinely cleans your email list to maintain its accuracy. Data accuracy helps you in achieving goals faster and more efficiently, so you can get more work done faster.
3. Verification safeguards sender reputation
An unclean email list can ruin your sender’s reputation! Sender reputation does not mean goodwill from users. Instead, it is how ESPs and ISPs determine how your email will land in the user’s inbox. If there is a great number of undelivered emails and high bounce rates, this can harm your sender’s reputation and negatively impact the way your emails are received.
4. Updated email list increases reach
The digital world is fast-changing. Old emails get deactivated, and new emails are created every day. This makes the data you have collected only temporarily effective. It is important to completely update your email list at least quarterly. Email validation regularly cleans your email list and maintains an updated one. This allows you to reach real people who can respond to your emails and increase your business reach.
5. Validated emails bring higher value
Connecting with a responsive audience brings higher value to your business. When you connect with people who are interested in what you want to say, there is a high chance they will interact with the content in the email. To do this, you need to reach the right people. Email validation refines, eliminates, and maintains email addresses. It has immediate benefits such as reduced bounce rates, increased conversion rate, and long-term benefits that can benefit businesses in the long run, such as sender reputation and greater ROI.
In A Nutshell
Email validation plays a crucial role when it comes to email marketing. In a business, especially a new one, time means money. Having a way of validating email addresses can save you a lot of time, meaning a lot of money. It is time to sign up for email validation!
