Why You Need the Dopamine Effect on Your Website
Create a timeless experience in your store
What is the dopamine effect in the digital world?
The use of social media and mobile tech has been proven to release dopamine. You know… the “feel good” chemical in our brains? You receive a text, you get a hit of dopamine. You get a Like on Facebook, you get a hit of dopamine. New comment on our Instagram post, you get a hit of dopamine!
Famous author, marketing consultant, and motivational speaker Simon Sinek identifies social media as having heavily addictive consequences; predominantly on the Millennial generation. Simon believes that You live in a world of instant gratification, easily facilitated by social media and mobile technology. The way that you interact, shop and entertain yourself is led by the notion of instant gratification.
The Dopamine effect might be restricted to social media and entertainment apps today, but adding a few engaging elements from social media apps to eCommerce websites could go a long way for store owners. With this article, let’s try to get the best of the social media world and put it to good use in our stores.
It all comes down to engagement rather than addiction.
How Does Social Media Do It?
Bottomless Feed
Facebook, Twitter, and Instagram have bottomless feeds. If you think about it, a dead point or a dead end will inspire you to move on to something else. But, what if a page is never-ending and it keeps going on and on? That is the technique of social media. Once you enter, you cannot get out because there is no end! Sure, you could press stop, but isn’t it easier to just keep going?
Personalized Recommendations
Once someone becomes a regular on a social media platform, you’ll start seeing personalized recommendations now and then based on your previous searches or shopping on other platforms. These social media platforms have a tie-up with Google so that your favorite items can be displayed while you are surfing or scrolling.
The Casino Hack
Once you are plopped in front of a slot machine, the casino tries to keep you there. This is why most casinos are windowless with no clocks. Similarly, once you’re trapped in the spiral of infinite scrolling, social media apps don’t want you to lookup. Thus the feeds are deliberately designed to be endless.
Virtual Identity
In the virtual world, you establish yourself with a name or a picture. This allows you to be whoever you want and however you want. This makes it fun, considering how one doesn’t have to adhere to any rules or regulations. Facebook and Instagram have profile pictures where you can upload your picture or anything you relate to. Establishing yourself in the space of a social media platform introduces you to a whole different world.
How to induce the dopamine effect on your website?
A lot goes into making social media what it is today. Creating a timeless experience is not a one-step process but it need not be a complex process of algorithms either. Now that you’ve understood the dopamine effect of social media, adding these elements to your eCommerce website is the next big step.
Making an online store fun and engaging is the trickiest task for every store owner. It is even tougher if you don’t opt for the right strategy. Have you ever wondered why a visitor might leave a website within 10 seconds of being there? That is because he finds nothing over there to keep him hooked! Unfortunately, having amazing products and perfect UX design is not enough sometimes. You need something more to keep the visitors hooked.
Gamified pop-ups are a way of keeping your visitor engaged from the moment they enter your website. You can offer them a chance to win free products, get discounts, etc. They are not without incentive, thus explaining why it becomes difficult for a customer to leave.
Hooking the Visitor
Hooking a visitor is hardly about what you offer, it is about when and how you offer it. Offering a discount on shipping at the earlier stage of browsing might drive the visitor away. This issue could be resolved by hooking the visitors with a variety of relevant pop-ups. Not the boring pop-ups with no incentive for the customer but pop-ups that offer something to take away and cherish. With pop-ups, finding the right balance is the key. It needs to be both tempting and subtle without overwhelming the customer.
The psychology of Winning
The gamified pop-ups are designed to instigate the customer’s psychology into winning a game. Pop-ups are an easy, interactive, and resourceful solution to creating an effortless experience on your website. It could be a quiz, a wheel of coupons, or anything competitive. Everyone likes to win and nobody would leave a tempting game in the middle. You can use this to your advantage by placing the pop-ups on the right page and launching them at the right time.
This article might be helpful for you if you need to understand how to position the pop-ups on your website.
Gamified Bitmojis or Emojis for User Sign-Ups, etc
Having a user sign up or subscribe to your website can be a bit tricky as everyone wants to avoid commercial emails filling up their inboxes. However, gamified emojis can be a way to make your visitor sign up! Not only are they fun, but also look non-threatening, making your customer actually feel okay to share their email addresses!
Here’s How It Is Done
Your gamification strategy can really turn things around for you. But, for that to happen, you really need to put your thinking hat on and opt for customizable pop-ups that do a fantastic job of creating the dopamine effect on your website.
Tada’s gamification pop-ups might be perfect for most of you. The customizable design, the freedom to choose, the wide range of incentives, and the abundant scope of experimentation will help you create the best experience for your visitors.
Let’s delve into why they can be your go-to brand for pop-ups.
Customizable Rewards, Discounts, etc.
They don’t decide everything. You get to call your shots too! You can customize and personalize pop-ups according to your needs.
Different Pop Up Designs to Keep The Visitor Engaged
There are dozens of designs to choose from and they are perfectly enough to keep your customers from losing interest.
The Sense of Achievement
The pop-ups are designed in a way that will poke the winning psychology of the visitor and they won’t leave without indulging themselves with the fun gamified pop-ups!
Collection of All Kinds of Information
Other than games, pop-ups are also meant to gather information from visitors which can help you suggest certain products to them. The personalized quizzes are one such way to do it! The customer is asked to fill out a fun form and you can get to know all you want to guide them to the right product!
In a Nutshell
Gamified pop-ups are just the game changers you are looking for and it is time to bring them to the table! So, go ahead and win it!
