Is influencer marketing dead? A Q&A with Whalar’s Emily Sharp

If you’re like most Shopify merchants, you’ve been hearing a lot of buzz about influencer marketing, but it can be tough to sift through all the details and develop a winning strategy.

I wanted to get to the bottom of some things, so I asked Emily Sharp for an interview. Emily (@emilyfredasharp) is an Instagram influencer herself — and she’s also the Content Manager at Whalar, an online platform that connects influencers with brands.

What You’ll Learn

• Is influencer marketing dead?
• How can you tell fake followers from real followers?
• How to do “white-hat” influencer marketing
• What tools are there to check the quality of an account?
• How to organize micro-influencers
• Best practices for using influencers to fuel your affiliate program

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