How We Turn Physical Products into Realistic 3D Models for AR

Sam Cribbie
Dec 6, 2017 · 7 min read
Image for post
Image for post
Magnolia Market’s “Preview in your home” functionality.
Press play to interact with the 3D model.

Available Methods

Image for post
Image for post
Image for post
Image for post
Image for post
Image for post
Photo credit: Makerbot.com
Image for post
Image for post
Our toolbox: Autodesk Maya and Mudbox, Algorithmic’s Substance Painter, and RealityCapture

Our Process

Image for post
Image for post
Just a few of the products sent to us by Magnolia.
Image for post
Image for post
Photo credit: Stephen Eastwood
Image for post
Image for post
Photo credit: Andrei Serghiuta
Image for post
Image for post
For the full modeling and painting process check out this link: https://youtu.be/t68hb1alb7g.
Image for post
Image for post
Reference Image compared to the created mesh.
Image for post
Image for post
Texturing in Substance Painter
Image for post
Image for post
Substance Painter can generate realistic imperfections
Image for post
Image for post
Some of the layers that make up the watering can texture
Image for post
Image for post
For an object like this watering can, a nicely polished surface would look out of place

Prepping Models for AR

Image for post
Image for post
Texture maps for the watering can from left to right: diffuse, roughness, occlusion, normal, metalness
Image for post
Image for post
3D model with contact shadow (left), 3D model without contact shadow (right)
Image for post
Image for post

Moving Forward


Shopify AR/VR

Experiments, thoughts, and lessons learned from Shopify's…

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch

Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore

Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store