What is Graphic Design?

Mahnoor Ali Syed
Shopistan
Published in
3 min readAug 23, 2021

Graphic designing is a community where designers visualize content to deliver the required message.

When people hear of Graphic Designing, they usually think of some sort of marketing ad, or website making or photo editing etc. However, Graphics are of different types.

If you are a Graphic designer or you are seeking some sort of designing services for your brand identity, Knowing the following different types of graphic designing will help you to find the proper path for your journey:

1. Visual Identity Graphics

Visual identity can also be known as a brand identity that represents a brand’s Logos, color palette, infographics, etc. In short, this form of graphics is used to make a brand Identity that what it actually is and how it works.

2. Marketing and Advertising Graphics

Marketing and Advertising Graphics are those kinds of graphics that we more often see on our social media news feed as “Sponsored Ads” etc also known as “Adverts”. This kind of graphics helps a brand to get in touch with maximum users or you can say a customer in some ways.

3. User Interface (UI) Graphics

User Interface or UI graphics is basically the idea or a model of how a user will interact with any application or a device. These are the prototypes of any application which is designed before getting deployed.

4. Publication Graphics

Publication Graphics are those kinds of graphics that are in hard form after getting printed. For Example, Book covers, Magazines, Catalogues, Food Restaurant Menus, etc.

5. Packaging Graphics

Packaging Graphics are of those kinds which are going to be printed and stickered to products. For Example, Cold Drinks Bottle Cover designs, Box Cover Designs, etc. that include a product name and all the necessary instructions and information that should be provided with the product itself for the ease of customers to better know about a product.

6. Motion Graphics (Gifs, videos)

When we see any kind of design which is constantly moving and changing its position from one axis to another and from that axis to another. This kind of graphics is known as Motion Graphics and could be in the form of 2D or 3D and now with modern Technology 4D.

7. Environmental Graphics

When we visit a coffee shop or exhibition museum, we often see some sort of design code according to which the whole room is designed. This is known as Environmental Graphics.

8. Art and Illustration Graphics

As the name shows, Art and illustration graphics are the kind of graphics that are used to make comic books through which a design must tell a story, logo designs, vector design, T-shirts designs, etc.

What Tools you might use for Graphics?

There are numerous tools available for graphic designing as some are paid and some are absolutely free with some limitations in using such tools. However, some of the best tools for graphic designing are as under:

  1. Adobe Photoshop
  2. Adobe illustrator
  3. Adobe Bridge
  4. Adobe After Effects
  5. Adobe Xd
  6. Adobe Media Encoder
  7. Adobe Premiere Pro
  8. Adobe Lightroom, In Short, the Adobe family.
  9. Camtasia
  10. Figma
  11. Google Graphic Designer etc.

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