Creating Effective Leave Behinds For Trade Shows

As a business owner, we all wonder if the message we’re putting out there is working. In a trade show environment will we be remembered or forgotten? Below is a simple strategy to help craft a memorable message and how it can assist you with your marketing going forward.

It’s about finding the right message, for the right person.

The more focused your message is, the more meaning it has to the reader. Say our target retailer or customer is in the outdoor pet goods market. While we may want everyone interested in outdoor products, we need to dig deeper and focus on a subset — lets say hiking. Bring up specific topics, problems, or experiences that hikers can relate to. With that mindset it’s much easier to craft your message and solve a very specific problem.

What’s On The Leave Behind? The Essentials.

• A Simple, Clear, Relatable Statement (ex. pertaining to “hiking”)
• Your Product’s Solution Stemming From That Statement
• Your Contact Information
• A High Quality Photo (directly related to your main statement)

Apply It To Everything Your Business Does

If you can stand out at a trade show, where thousands of people pass through, you must be doing something right! Determine what that very specific message was and replicate it for your website, in-store signage and social media!

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