How to Use Clubhouse for Business
My story with Clubhouse started in February 2021. By that time, I was so desperate to join Clubhouse that I asked every single friend I knew if they could invite me. Finally, I received an invitation from a friend’s friend in Mexico whom I had never met.
Back in 2021, Clubhouse used the Invite Only Exclusivity strategy, closing its doors to people who had not received an invitation. Clubhouse used this method to generate “scarcity” among the public, which makes the app itself more appealing since it is difficult to get in. With this strategy, Clubhouse grew to 2 million users within a few months.
But Clubhouse is now no longer exclusive. It is open to everyone on both iOS and Android.
Some argue that Clubhouse has limited value in terms of sales and marketing since it is only audio-based and lacks video and visual content. However, after listening to Clubhouse for over a year, I feel it has great potential for brand promotion. This article will guide you on how to make use of this platform for business purposes.
What is Clubhouse
The Clubhouse, which was founded in March 2020 and enjoyed a social media explosion in 2021, is undoubtedly the hottest new social platform in the past two years. It is a new social networking platform that allows people from all around the world to get gather for a public talk. It’s an app featuring audio chat rooms where users may connect not only with their friends but also with CEOs and world-famous gurus. This concept of real-time audio communication with no geographical constraints is unique and cannot be found anywhere else.
When you join, you will be asked to select your specific areas of interest, including but not limited to technology, business, health, fitness, and more. Then you will be allowed to join rooms where all conversations happen. If you scroll through the hallway of the app, you’ll see details about each room including the room name, the number of participants, and some speaker names, so you may decide whether or not to participate based on this information.
Opportunities for marketing and sales
Now that you have some understanding of what Clubhouse is, you may be wondering how this audio-based app can help your business.
Clubhouse offers many opportunities for you to connect with potential customers, influencers, and investors, which would help you build your brand as well as receive feedback on your product or service.
Here are some ideas of how to make use of Clubhouse for your business.
1. Create brand awareness
Since the app has over 10 million users and over a thousand live chatrooms, you can use it to connect with people in real-time. You can create your own room for your business and hold virtual events on a regular basis. It’s a great way to show off your company, share the latest news, and find out what customers think of your product or service. You can also bring keynote speakers to talk about your product/service. Setting up your Clubhouse profile with your company logo, business description, and social network links on your bio is another approach to improve brand exposure.
2. Get new possibilities for lead generation
You can generate leads for your business by establishing yourself in Clubhouse as an expert in one domain. There are always people looking for conversations about different industries, careers, interests, and professions. Participating actively in some popular rooms and establishing yourself as an expert in the area will allow you to attract more listeners who may eventually turn into clients. People will wish to find your landing page from your bio and talk directly to you if you can provide value to them. It is an excellent way of building a following of potential customers interested in your products/services and the knowledge you possess.
3. Make connections with influencers
Brands can work with Clubhouse influencers or other industry experts to attract more users to their chat rooms, engage with them, and enhance potential client conversion rates. They can also invite famous artisans or influencers to speak on issues relevant to their brand’s product offering.
4. Extend your network
Let’s admit that Clubhouse was created for some thought leaders and influencers who like sharing and generating impacts. By speaking up in the same room with investors and industry experts from your industry, you can get connected with them. For example, if you are seeking funds for your business, you can join some rooms with venture capitalists actively searching for projects to invest in Clubhouse. You can identify potential investors, ask questions, and share your stories. You can stay up to date with industry trends and extend your knowledge by listening to and engaging in events.
Final thoughts
Right now, there are some hypotheses surrounding Clubhouse about how to monetize it, such as sponsorships, member systems, and tip systems. Among all of them, the built-in checkout and payments are the most relevant ones for eCommerce. If it’s realized in the future, speakers can generate sales directly from Clubhouse. So if you don’t want to miss out on the chance and decided to embrace this new platform, get all in and offer valuable information to the audience, I’m sure you will achieve something for your sales and marketing goals.
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