Beyond the Cart: A Year of Essential Stories
To our shopper community,
As we reflect on the past year, I want to express my gratitude for the essential role you’ve played during such an important time. The Instacart shopper community has been a lifeline to millions of households across North America, and we’re grateful for your unwavering commitment.
Today, we’re launching a new campaign, Beyond the Cart: A Year of Essential Stories, in recognition of the shopper community. As a part of this effort, we’re celebrating shoppers everywhere by featuring the lives, backgrounds and stories of one heroic Instacart shopper in all 50 U.S. states and every Canadian province we serve. The 59 shopper stories we’re spotlighting today are just a fraction of the more than 500,000 individuals who have shopped with Instacart during the COVID-19 pandemic.
From college students and retirees to busy moms and dads, the stories of these incredible shoppers showcase the unique ways that Instacart fits into your life. Whether serving as an earnings opportunity to someone after a job loss or helping shoppers save up to buy a home, we’re proud to have provided more than $4.2 billion in shopper earnings since March of 2020. Thank you for supporting your communities by delivering much needed groceries, household essentials and a behind-the-mask smile for millions of customers across North America.
As a gesture of gratitude for shoppers’ extraordinary effort over the last year, we’re proud to offer $200 in grocery credit to the most active shoppers who have supported the most households throughout the COVID-19 pandemic. We hope this grocery credit helps support them and their families just as they’ve supported customers over the past year. The grocery credit will be offered to any shopper who shopped 1,000 batches in the last year. Our team will follow up with eligible shoppers to share information about how to access this gift.
We appreciate each and every one of you and are grateful for everything you’ve done to deliver for your neighborhoods and communities.
Apoorva
Instacart Founder & CEO
