New Look for the Instacart Shopper App

Our mission has always been to offer access to same-day grocery delivery so people have more time to do the things they love. As we’ve grown from three California communities to serving over 750 markets across the United States and Canada, Shoppers have been the backbone of that service from day one.

That’s why we’re launching a new icon for the Instacart Shopper app. The new icon will be rolling out in the next couple of days.

Customers associate the green grocery bag with Instacart and the Shoppers who deliver quality and convenience to their door. So it only makes sense to connect customers and Shoppers with this familiar design.