6 Holiday Social Media Tips For Bloggers

The Best Tips to Boost Your Holiday Social Strategy

Courtney Gilford
ShopStyle Collective
2 min readDec 6, 2018

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The holiday’s are in full swing! Here are six ways you can leverage social media to drive sales this season:

1. Increase your posting cadence

More impressions = more potential sales.

2. Create an Instagram Shop

Use our Looks and Collections tool to create a social driven shoppable page on your blog. Keep your Looks relevant by making sure the products are updated and in-stock during the high volume shopping season.

Pro Tip: Add the link to your Instagram Shop to your Instagram bio so followers can easily shop all of your posts.

3. Publish gift guides on your channels

Promote your gift guides wherever and whenever possible! Keep these refreshed with in-stock items using our Sold Out Products tool for Widgets. This tool will alert you when any product from your widgets sell out so that you can replace it with another item.

4. Add Look links to your Facebook posts

Photo posts perform best on this channel, and by linking to your Looks page on ShopStyle, followers can shop every product all in one place.

5. Create content for Pinterest

Turn your Looks into Shop The Look Pins and share to multiple relevant boards to generate the most impressions.

6. Utilize top holiday hashtags

Use trending hashtags to help boost your audience’s shopping and searching mindset.

Popular Holiday Hashtags

#HolidayStyle

#HolidayBeauty

#HolidayGiftGuide

#ChristmasOutfit

#GiftGuide

#HolidayGifts

#HolidayShopping

#HappyHolidays

And don’t forget… #ShopStyle!

Are you an influencer? Join ShopStyle Collective to start monetizing your content! Apply now.

Image via ShopStyle influencer @someprettything.

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Courtney Gilford
ShopStyle Collective

Occasional Blogger @ CourtFoundIt_ & Senior Manager, Influencer Marketing @ ShopStyle Collective