Holiday 2018 Influencer Landscape

Creating the Complete Holiday Customer Experience

Our very own Aleksandra Chojnacka, Director of Business Development & Global Strategy at ShopStyle, hosted a webinar in partnership with Rakuten Marketing covering the Influencer Landscape and Strategies for success in the 2018 holiday season. View the full Holiday Insights webinar here or read through a few of the key takeaways below.

Formula For Holiday Success

STEP 1: Define Goals

Are you trying to drive awareness, engagement, sales?

STEP 2: Use Data

Use purchase and engagement data to inform choices on casting and campaign ideation.

STEP 3: Expand Your Influencer Set

Think outside the mega stars. Micro-influencers and diverse influencers drive results and can help diversify your customer base.

STEP 4: Consider Multiple Platforms

Influence extends beyond one site or destination. Impact the entire purchase funnel by activating content across multiple platforms: blog, Instagram, Pinterest, and Facebook.

Influencers Are The New Celebrities

Influencers play a significant role in influencing purchase behavior. With 94% of marketers who use influencer campaigns believing these campaigns are a success, we are seeing influencer marketing grow triple digits year over year.

• 63% of GenZs want to see “Real People” in advertisements instead of celebrities
• 86% of readers are likely to buy an item that is positively reviewed on a blog

Drive Sales And Awareness

Influencers play a major role in driving sales for the holiday season and continue to drive sales post-Christmas. Use influencer activations to drive brand awareness, introduce new customers, and boost sales during key dates.

Expand Your Range of Influencers

Diversity and inclusiveness is right and works.

• Micro-influencers typically have smaller, more localized, and highly engaged followings
• Diversifying your influencer set creates relevant and powerful messaging across customer segments
• Influencers representing size diversity convert sales at a 43% higher rate across all shopping categories compared to our overall influencer network.
• When looking at the beauty and accessories categories, influencer representing age, color, and size diversity often convert at a rate 100% higher than our overall influencer network.

How ShopStyle Can Help Your Brand

ShopStyle Collective has access to purchase data at scale. In addition to site reach and social data, we use proprietary search behavior and sales data to guide the campaign from which influencers we cast to which products we should highlight. We analyze influencer conversion metrics, click data, and past campaign results to better inform our strategy.

We offer white glove service and can connect you with the right influencer mix to efficiently scale your influencer marketing. ShopStyle will look at 2017 Holiday top performers, sales data, and recent trends to inform your campaign strategy.

For more information on how to partner with ShopStyle Collective, visit our website HERE.

View the full webinar HERE.

Image via ShopStyle Collective Influencer gretahollar