Introducing Video Looks
Revolutionizing How Influencers Monetize YouTube
Our newest feature makes influencers’ YouTube videos easily shoppable with a single link. Similar to our influencer’s Looks pages on ShopStyle, Video Looks is a unique landing page which hosts an embedded YouTube video and highlights all products featured in the video.
By pairing our new Video Looks with YouTube Video Cards — or adding a Video Look link in the first line of a video description — we have created a one-click shopping experience allowing viewers to easily find and purchase products featured in an influencer’s YouTube video.
Video Looks will:
- Create a more shoppable full-screen mobile experience
- Increase exposure for our brand partners on influencers’ YouTube videos
- Be featured across ShopStyle for additional exposure to 10M+ monthly users
- Cut out the clutter of multiple links by using a a single link to the Video Look
Video Looks are now available for all ShopStyle Collective influencers.
Trend Pages featuring influencer Looks & Video Looks:
With more than 5,000 pieces of content being published each day, and 10M shoppers per month on ShopStyle.com, we see a major opportunity to provide product discovery experiences for shoppers powered by our influencers. We now curate content created by ShopStyle Collective influencers and incorporate them into new Trend Pages on ShopStyle.com. This platform addition, combined with ShopStyle’s best-in-class technology, will enable shoppers even more opportunity to find inspiration and ideas, and help influencers reach a larger audience and increase revenue opportunities.
View our influencer’s Looks and Video Looks on our new Trend Pages: “What’s Trending“ and “Who’s Trending”
See Video Looks in action:
Video Looks in the Press:
“Making YouTube videos shoppable just got a lot easier for influencers.” –Adweek
“ShopStyle, which has an influencer network of more than 20,000, is rolling out new features that will help influencers monetize even more content… The first of the new features will allow influencers to embed shoppable links within their YouTube videos.” –WWD
