How to Build a Community of True Fans Who Buy Your Art
NIONradio Ep. 123
Today on the podcast I’m talking to co-founder and creative director of Dannijo Jewelry, Danielle Snyder. Dannijo Jewelry has a unique aesthetic and breaks the mold that often restricts high end jewelry and accessories, and it has been worn by everyone from Beyoncé to Taylor Swift.
Danielle is a hustler — she started making jewelry when she was young with her father’s medical tools. She and her sister reunited after college and decided to pursue their passion to create this company. Listen in as we talk about her path to entrepreneurship, her creative process, how the company has used social media, the importance of collaboration, and so much more.
“What good collaboration should do is inspire you.”
Some things we learn in this podcast:
- When Danielle started making jewelry [5:00]
- How jewelry came back into her life in college [6:30]
- What happened when Beyoncé bought one of their pieces [9:00]
- What she learned from getting fired [11:15]
- The challenges of growing and scaling a business [13:40]
- The value of using social media as a tool [15:20]
- How to build a community online [18:20]
- What inspired Danielle [20:50]
- Where her aesthetic came from [22:20]
- The power of true collaboration [24:50]
- Why you have to get out of the office or studio [29:30]
- What Danielle’s creative process looks like [32:05]
- How Danielle lives a full life [36:40]
- The routines Danielle practices [38:20]
- How mindfulness helps creativity and productivity [41:50]
- When their company started to grow [46:40]
- How she carried on her nonprofit work [47:25]
- The importance of giving back [48:30]
- Danielle’s philanthropic passions [51:00]
- The future of Dannijo [54:50]
- The biggest challenges of her entrepreneurial journey [58:45]
Links Mentioned in the Episode:
- Check out Dannijo Jewelry and the World of Dannijo
- Learn more about Misty Copeland
- Watch the Lauryn Hill lecture
- Follow Vienna Pharaon on Instagram
- Check out the Headspace app
- Learn more about Indego Africa
- Check out the Bob Woodruff Foundation
- Join the Nion Life Community on Facebook
- Music Credit: Purple Craze by Chex Ft. Lily Grieve
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Nick Onken is a photographer, author, and creative entrepreneur. In NIONradiohe dives underneath the hood and into the mind of successful creative entrepreneurs, brilliant business minds, and other highly influential personalities. Discover how to make a living with your art, create your own creative lifestyle, and push past the fears that hold you back. Listen in to get inspired and unlock you inner creative.
