Black Friday can be a nightmare for buyers and sellers alike. It all started as a huge financial crash. Eventually, it came to be known as “the time of year when retailers finally find their finances in the black”.
For buyers, it can get downright violent. Fourteen people have died and over 100 have been injured during Black Friday madness. I don’t think waiting in line for hours just to enter a moshpit is the definition of a happy holiday.
For workers, dealing with the madness and long work hours isn’t a great experience either. And for the retailers themselves, although sales are high, it can be incredibly stressful preparing for the deluge and then keeping up with demand.
But there are possible solutions for your brand, and it all starts with how you interact with your customers.
Take this opportunity to build a community
People are waiting to make their purchases until Black Friday because they know good deals are coming. That means a lot of attention is going to be coming your way, all at once. And these aren’t just window shoppers. These are serious buyers who are paying close attention to get the best possible deals.
So while you have their attention, use it. Create a ReserveX Pass and stand out from the crowd. A ReserveX Pass from your brand will give your customers exclusive access to discounts and products in Shopify that others don't have. What does this mean?
It means they’re getting the best deal. It also means they’re getting the hot products others want but can’t have.
And now that they have your ReserveX Pass, they’re hooked. They’re going to want to use it. Our first case study showed an 80% conversion rate from Pass holders to product buyers.
A ReserveX Pass will also allow the customer to “hold their spot in line” in anticipation of new product launches or inventory restocks. This will guarantee your customer’s right to purchase a product without having to sit in front of their computer or, even worse, in a long line outside in the cold. SHOPX integrates this feature directly on your brand’s Shopify store as a part of the checkout experience. Customers without the Pass won’t be able to click the “checkout” button at all.
Put these two utilities together — exclusive access without the wait — and what do you get? Brand loyalty. Now your customers know they can come to you for their needs without having to worry if they are too late or if they will be able to afford it. The ReserveX Pass becomes a sort of permanent coupon that people won’t be able to resist cashing in.
The best part is, the NFT technology behind the Passes will allow you to create gated communities in Discord where you can share content, secrets, and upcoming events. Or just chat. Make a personal connection. That’s how Miki Guerra from Mag Park was able to sell $100,000 worth of ReserveX Passes on his first day and $100,000 more in his first month.
But this is a value that was shared with his community. Because rather than buying his products on the secondary market for a 500% markup, they were able to calmly make their purchase without waking up early and waiting with their finger on the “Buy” button.
Don’t let this big event go to waste. Capture this wave of excitement and use it to create something new with SHOPX. Contact us at hello@shopx.co!
