Red and Yellow Strategies
Strategy and Value Exchange
Strategy in one minute
It’s Tuesday, and it’s time for the ‘Strategy in one minute’ column.
Our world is a vast marketplace of value.
We create value to receive value.
Companies deliver value to customers and exchange it for money.
Companies create value for employees, shareholders, business partners, and society so that they help the companies generate value for clients.
Thus, strategy is a set of agreed and logical actions that aim to deliver more value to all stakeholders.
Contemplation questions:
[1] Does your strategy answer the question, “What value will our company provide for all stakeholders?”
[2] Is this value determined and specified?
[3] Does your company create value for all the stakeholders?
[4] Does your business capture an appropriate value for all the stakeholders?
[5] How can you increase the volume of value you deliver and capture?
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Read also: Know Your Non-Customers. How do you choose your non-customers properly?
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