How Commission Junction’s Mistake Is Making GoDaddy Lose Business
Update: 29th March 2017
Got a response from Commission Junction team & this time it was positive.
Here is the final response:
Hello Harsh,
After some discussion we have decided that redirection of the type you are using is acceptable and compliant so you can continue with that. There are other situations in which redirection is not allowed and you should understand that for us the term cloaking means to hide. We realize that some people have a slightly different idea about what cloaking means, but the original meaning is to hide.
cloak … to hide, cover, or disguise (something).
It’s so good to see doing the right thing rather than backing up a mistaken decision. Way to go CJ!
Having an affiliate program for your product helps in more sales; this is a well-known fact among all progressive companies. However, the challenge is to decide whether to create a self-hosted affiliate program or use an affiliate network like Commission Junction, ShareASale, Rakuten, or any other.
As a growing company, once you decide to work with an affiliate network, it contributes a lot to your success.
If you are the affiliate manager of a program, you understand the importance of putting up policies and making a list of things not to do (like bids that are not allowed while doing PPC).
In a nutshell, you set rules that preserve the integrity of your brand & at the same time don’t stop genuine marketers from promoting you.
An affiliate network should enable brands to connect with the right affiliates and empower both of them to generate more revenue which enables affiliates to sell more.
However, if an affiliate network starts imposing restrictions without the knowledge of the brand, this affects the overall sales of the brand in the long run & lets a competitor with a more friendly affiliate program win.
When you consider this scenario, you should consider only the sales that brands are getting based on their “affiliate networks & affiliates”.
This article is an experience of me as a GoDaddy affiliate for the past 8 years. At the same time, I’m also an affiliate of the closest GoDaddy competitor, Namecheap, using another affiliate network, ShareASale.
ShoutMeLoud gets 1.5 million+ page views/month & sends a considerable amount of traffic to web hosting & domain sites.
Being one of the top 5K globally ranked Alexa sites for the past 8 years, we understand what a quality product is & what it means to establish a brand.
As an end user, we all know that Namecheap & GoDaddy go neck and neck when it comes to the domain name business. Where GoDaddy is remarkable with their pricing, Namecheap is popular for their simplicity.
As an affiliate, for me to recommend either of them is virtually the same.
However, this post is not about Namecheap vs. GoDaddy; rather, it’s a rant from an affiliate on how GoDaddy is losing affiliates even after using the world-class affiliate network, Commission Junction.
This post is also a message to GoDaddy about how to fix this problem.
Commission Junction Is Not The Best Affiliate Network For The GoDaddy Affiliate Program
ShoutMeLoud is all about “becoming your own boss”.
The first time I mentioned the phrase “GoDaddy affiliates”, they had their own in-house affiliate program.
I had to change my affiliate links when they switched from their in-house to the popular affiliate network “ShareASale” & “TradeDoubler”.
Since I use affiliate link cloaking, it was easy for me to update the link with one click rather than updating 200+ blog posts & editing all of my eBooks.
After a while, GoDaddy shut down their affiliate program with ShareASale/Trade Doubler & moved to Commission Junction.
Now, all the affiliate marketers who are part of this industry know about the Commission Junction (CJ) affiliate network. They are very well-known and popular.
Also, most affiliate marketers know about how important affiliate link cloaking is.
If not, this video explains link cloaking in detail:
I’m about to share something important for affiliate managers & brands who are planning to use an affiliate network to run their affiliate program.
What I’m going to share has nothing to do with statistics. Instead, I’m going to tell you about how the network itself bridges the gap between affiliates and brands.
My Experience With The Commission Junction Network Compliance Team
Before I share how this whole thing started, let me share my GoDaddy affiliate stats from Commission Junction:
In one year, ShoutMeLoud helped GoDaddy earn over $10K, and at the same time, we earned close to $2k.
Not bad, right?
More than this, we bridge the information gap between GoDaddy & the end user with our tutorials and impromptu mentions where we deem necessary.
This all sounds like a win-win-win for the brand, the affiliate, and the end user.
Sounds good, right?
Well, it should sound good for GoDaddy or any other business-minded company until they lose revenue & an affiliate like me.
Let me explain…
A few days back (8th March 2017), I got this email from the Commission Junction compliance team:
Hello Harsh,
CJ is currently investigating your account and has the following inquiries regarding your promotional methods:
You need to end the redirects and stick with regular URLs without redirection.
https://www.shoutmeloud.com/recommended/GodaddyDomain
https://www.shoutmeloud.com/recommended/Godaddy
Please reply to this inquiry within 5 days of the mailing date.
Failure to respond shall be deemed an admission of liability and acceptance of this letter as 15 days notice of termination and may result in CJ exercising its right to terminate the CJ Publisher Service Agreement 15 days from the date of this written notice or sooner.
Please note that current or pending payout(s) may be placed on hold pending notification from you and CJ’s confirmation of your full compliance.
Sincerely,
Network Compliance CJ Affiliate,
A Conversant Company.
As someone who makes his living online, losing access to an affiliate network is scary.
At the end of the day, I didn’t want to lose an old-age affiliate network like Commission Junction, and I wrote back to them letting them know about my promotional techniques.
One thing was for sure:
- In the past 9 years, neither ShoutMeLoud nor any blog in the ShoutDreams network has ever deceived its readers in order to sell a product.
So this was my reply:
Hey Team
Thanks for writing & let me share details of the promotions.
ShoutMeLoud.com is an award winning blog & it’s online from past 8 years. We get over 1.5 million page views (organic) & have an audience base of more than 1 million.
All the promotion is done with the help of content marketing only. We are promoting Godaddy affiliate links on
My all promotion techniques are legal. Along with ShoutMeLoud, Godaddy is also listed on our other blogs:
I’m also an advocate of Commission junction & have written about it many times on my blog as well & have provided a great number of affiliates to CJ in past 3–4 years.
I’m also a speaker at Affiliate summit India & Affiliate Summit west, 2017.
Kindly let me know what’s the matter & I would try to resolve it. Since using direct affiliate link would require me to edit almost 50+ blog posts & edit ebooks.
I’m here to help you with anything or any details you need.
Kindly let me know how to proceed
Regards
I was hoping they would understand, but after two days of waiting, this was their response:
Hello Harsh,
It is just the redirect URLs that you need to end and replace with the tracking code that we supply through your publisher account. The layout and such of this page, for example, is fine …
https://www.shoutmeloud.com/godaddy-coupon-code-promo-domain-discount.html
… but the link URL to GoDaddy is what needs to be changed so that the redirection is removed.
https://www.shoutmeloud.com/recommended/Godaddy/
Sincerely,
Network Compliance
CJ Affiliate, a Conversant Company
Since it doesn’t make sense to argue with a network about their policies, I removed the link & emailed them to understand if this was a network-wide change or specific change from the brand.
Since I have written about Commission Junction in the past, it’s important for a young affiliate marketer to know about & comply with the rules of a network.
Here was my reply:
Hey Team
I have updated the link & now this link https://www.shoutmeloud.com/recommended/Godaddy/ is directly pointing toGodaddy.com & not using affiliate link by CJ.
However, I have few queries if you could help me with this:
- 1) Have you changed any policy recently regarding link cloaking? Or is this one just for this case?
- 2) If this one is asked by GoDaddy team or (Affiliatemanager.com)?
Kindly let me know as it would be helpful.
Regards
Here is what Commission Junction’s response was:
Hello Harsh,
It is still redirecting to GoDaddy. This is a general rule, not specific to just you and not specific to GoDaddy. It is a network rule.
https://shoutmeloud.com/recommended/Godaddy
301 Redirect
Not sure what got into the head of the person dealing with this, but he/she asked why I’m using link cloaking.
I wrote this:
Hey Team
I’m really glad that you asked me the right question & let me share why I use such cloaked link rather than the direct affiliate link.
I have been blogging since December 2008 & I create only quality content that is of utmost value for my readers. I create such cloaked link because most of the brand keep switching their affiliate program & it’s technically impossible for me to go back & edit all content & change the tracking link. With Cloaked link, it makes it easier for me to manage things when a program changes their affiliate network or update their links.
When I use such tracking link, when a program changes their affiliate program, I just need to edit the cloaked link & change the reference.
For example, in our case it’s GoDaddy. Since inception, they were running their in-house affiliate program & later they switched to ShareASale, Affiliate Window & now they are on CJ & Zanox.
GoDaddy is one of hundred other service/programs we use/promote at ShoutMeLoud & for a moment put yourself in my shoes as an affiliate & see how difficult it is to find all old posts (We have over 5000+ quality posts + eBooks + more than 50K newsletter subscriber ) & update the link manually.
If you go through my content on ShoutMeLoud.com or other blogs of ShoutDreams network, (WPSutra.com, ShoutMeHindi.com), you would realize we publish only high-quality content.
Even after 8+ years of blogging we only have 3000+ blog posts because we spend a lot of time updating old content so that they keep adding value even in today’s time.
I’m sharing all this with you to let you know our mission statement & how we work. I truly, hope you understand the purpose of us using cloaked link here.
This time, somehow, they replied within hours. And this time, somehow, they seemed to understand why I use cloaked links.
I took a breath of relief, and I thought we were now on the same page. But the next day, they again emailed asking me to end the redirects.
I asked them to speak over the phone.
Now, let me tell you this:
They offered terrible customer care service & never called me. They didn’t even bother to understand the affiliate’s perspective & didn’t even reply back to the email.
They probably thought that since I removed the redirection, they were done with the situation.
However, that joy lasted not more than 72 hours, as they reached out again & asked me to remove the link cloaking for another GoDaddy affiliate link which redirected to another offer.
GoDaddy is linked on many important posts of ShoutMeLoud & this is why they are getting close to 2K high-quality visits from ShoutMeLoud with an over 3% conversion ratio (on average).
My point of discussion with the Commission Junction network compliance team was so they would understand the value of this traffic and the win-win partnership between GoDaddy & ShoutMeLoud.
But most importantly, I was hoping they would understand that not every publisher is the same.
However, the Commission Junction team never bothered to listen to their affiliate & went on imposing their “rules” without regard to the situation.
As an affiliate network, they are not losing anything. But as a brand, GoDaddy is definitely losing the confidence of an end user. And as an affiliate, I am losing some money/month.
The Takeaway For Brands, Affiliate Managers & Affiliates
Affiliate marketing is all about doing more business.
Unlike traditional marketing, here an individual helps to connect a target consumer to a brand. The affiliate network’s role is to facilitate the environment for building better relationships between a brand and an affiliate.
Here are a few takeaways from this experience:
- A brand or an affiliate manager using an affiliate network should timely survey their affiliates to understand their needs and their problems. At times, without the knowledge of the brand, the network creates a bad impression and makes both the brand and the affiliate lose a good relationship.
- A world-class brand shouldn’t limit themselves to only one network. They should work with more than one network to give ample choices to affiliates for connecting with them.
- If the brand doesn’t know, we need to tell them. In a scenario like this, an affiliate should reach out to the brand or the affiliate management network to let them know about the issue, and ask them to offer their affiliate program using a more user-friendly ad network.
- An affiliate network should understand that not all affiliates are the same. Rules are laid down to stop anyone from misusing the platform. However, they should be understanding, and rules should be flexible enough to facilitate a proper business environment. After all: “No two snowflakes are the same.”
For long, I held myself back on writing this important article. But brands, affiliate managers, and affiliates need to understand what happens behind the scenes when an affiliate network, without the knowledge of the brand, makes that brand lose a committed affiliate.
For me, what I’m losing in revenue is not even 1% of my total monthly income; however, it is very sad that due to GoDaddy’s poor choice of an affiliate network, they lost a dedicated brand advocate.
And just because the affiliate network didn’t take the effort to connect with the affiliate, the relationship between the brand and the affiliate became negatively affected.
This is a great learning point for other brands to learn from the mistakes of GoDaddy. You can’t choose to work with an affiliate network that doesn’t offer good customer service to its affiliates. You can not let those networks impose rules that are completely incompatible with today’s digital age.
As an affiliate, you need to work with other brands, other products, and ultimately, other networks who offer a better and more understanding environment.
Unfortunately, the loss is mostly felt for the brands & the affiliates. The affiliate network/marketplace has little to lose.
As a brand’s affiliate manager, it’s important to work with brands that are friendly to both parties rather than strictly adhere to the perspective of either party.
Here are some of the newer-age affiliate networks which offer a better environment for brands & affiliate marketers to work together:
Do let me know if you have ever experienced similar issues with an affiliate network or a program. What happened & what did you do to compensate for your losses? Did you move to an alternative product or use another affiliate network? Share your experience in the comments section below.
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Originally published at www.shoutmeloud.com on March 27, 2017.
