Dos and Don’ts in Email Marketing Subject Lines
Is email marketing dead? It’s way far from being dead!
It’s true that many more new ways have been introduced to reach out to your customers with the advancement in technology. But, be assured that email marketing still holds a firm and important position in attracting and retaining leads and customers.
You think email is old school? You’re wrong. Not just adults (FYI, 58% of adults check their email first thing in the morning), but 74% of teenagers use email despite the many social media apps they are using.
While it is clear that email continues to hold a very effective position when it comes to marketing, just writing some email won’t do. You should create it in a way that attracts your leads and customers into reading it, right? Otherwise, what’s the point?
Therefore, in this article, I’ll be discussing about some “Do’s and Don’ts” when it comes to the subject line of emails used for marketing.
Let’s start with the Do’s
Write the subject line last
Your subject line is the first thing that your customer sees, it’s the thing that has the power to attract your customers into reading the complete email. In other words, your subject line should be powerful, attractive, and it should give an idea to the viewer as to what the email is going to be about.
So, write it last! Be done with composing the email content, and you’ll then have in your mind the full picture of what you’re conveying through the email. And it will make it easier for you to decide the best subject line that suits the overall content of the email.
The shorter the sweeter, and the BETTER!
Have a subject line of about ten polysyllabic words, and the subscribers will wonder how long the email content would be, judging by the length of the subject line.
So, keep it short. A three to four-word subject line would be more than enough.
Millennials do not live lives where they are free and have more than enough time to wait just for your emails. They are busy, and you have to tailor your communication system to suit their lifestyle. So, make sure you don’t annoy them with a really long subject line which will stop them from reading the email content.
And here we have the DON’TS!
Nope, you can’t be vague.
You have to be specific when it comes to the subject line. Would you waste your time on something which doesn’t give you any clue as to where it’s gonna lead you?
Exactly. So, make sure you give an idea to the viewer about what’s going to be in the email content through just one glance at the subject line. And also make sure that the information you give through the subject line is “accurate”.
Too much decoration doesn’t help.
We tend to WRITE IN ALL CAPS to attract the viewers and highlight our subject lines. But too much of such tactics can annoy the viewers too. The same goes for using a lot of exclamation marks as if the reader is going to be hit with lightning in every time s/he sees them. So, don’t over do it.
However, using one / two emojis wouldn’t ruin it much due to the popularity emoji has won among the millennial communication methods (not to mention how emoji can replace entire words, thereby helping to reduce the number of words too).
And to make things better, one-third of millennial workers are comfortable using emojis to communicate with a direct manager or senior executive.
Email is a powerful tool for marketing, and it will be best effective if you use it the right way. So, now that you know better about handling the subject lines of your email campaigns, I hope you’ll make the best out of it!
