How good is your Sales Deck, really?

Introducing a research-backed scorecard to understand how your Deck stacks up

Alli McKee
Aug 2, 2018 · 2 min read

Decks are everywhere. B2B Sales, Fundraising Pitches, All Hands Meetings, Consulting Proposals, and everywhere in between. Today, there are decks for just about everything.

But they aren’t all good.

So, what makes a good deck?

In our research behind Stick.ai, we’ve looked at hundreds of decks, analyzing what works and what doesn’t. To quantify these success factors, we’ve built a scorecard to help you get the answer to the question we’ve heard again and again:

“How does my Deck stack up?”

Here’s how it works

We look at success factors across three categories: Content, Story, and Design. Our initial research has focused on B2B Sales Decks and Startup Pitch Decks so we’re starting there.

Based on the type of Deck you’re measuring, we analyze whether the key components are included, and give you guidance on how to make it better.

Next, we measure the quality of your storytelling based on a variety of six proven success factors, including things like:

  • point of view — measures whether language aligns with audience or author perspective
  • question quotient — frequency of engagement and depth of questions
  • length — analyzing length and content density based on use case

Sure, design isn’t your job as a sales person or even as a startup founder. But the look and feel of your deck matters more than you think. We look at the key drivers and show you where to focus those 80/20 design efforts.

Try it: email hi@stick.ai for an invite.

About the Author: Alli McKee is the CEO and Founder of Stick — a communication platform built for B2B Sales and Success teams to illustrate ideas automatically in real time, to have better conversations with their customers. For more, visit www.stick.ai.

Show and Sell

Storytelling is the new Selling. Show and Sell brings together the best of strategy, storytelling, and design to show companies how to sell more, faster with stories that stick. Brought to you by stick.ai.

Alli McKee

Written by

CEO and Founder, Stick.ai - Illustrating Ideas in real time with NLP + ML. Painting and Improv on the side. TEDx Stanford.

Show and Sell

Storytelling is the new Selling. Show and Sell brings together the best of strategy, storytelling, and design to show companies how to sell more, faster with stories that stick. Brought to you by stick.ai.

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