[Your Company] in 100 Words

How Warby Parker uses product to make their story stick

Alli McKee
Nov 2, 2017 · 3 min read

Short = focused.

Forcing the 100 Word limit forces you to distill your story into the one key value at stake.

What’s the one value, that if removed, would make the entire story fall apart? Until you get there, keep cutting.

Once you have that core value, everything else flows from there. Product, Website, Email copy… everything.

Consistency = Authenticity.

Speaking of one core, consistency builds brand more than anything. One false step, and you call everything about your story — and your authenticity — into question.

Stories stick.

If your story is focused and consistent, it will travel further, faster.

What’s your 100 Word Story?

Start drafting your story. I’d suggest a stack of napkins. Low fidelity enables speed, and faster iterations mean better results.


Show and Sell

Storytelling is the new Selling. Show and Sell brings together the best of strategy, storytelling, and design to show companies how to sell more, faster with stories that stick. Brought to you by stick.ai.

Alli McKee

Written by

CEO and Founder, Stick.ai - Illustrating Ideas in real time with NLP + ML. Painting and Improv on the side. TEDx Stanford.

Show and Sell

Storytelling is the new Selling. Show and Sell brings together the best of strategy, storytelling, and design to show companies how to sell more, faster with stories that stick. Brought to you by stick.ai.