Show On — Bus Events App
Case Study — User Experience Design
Project Challenge
In this fictional project, our mission as the Mobility Department for the city of Lisbon was to improve the way people and goods get around in the city, getting them from A to B in the best way possible, thus promoting people centered cities that boost general life quality and with fewer self-owned cars.
So.. we decided to check our assumptions about it.
📍Assumptions
— Cluster Map
By creating a Cluster Map focused on our own knowledge and assumptions on Lisbon Mobility topic, it was possible to highlight some acknowledgeable Keywords that led to some more questions and debate. The word that stand out was Environment (“ambiente”), linked to other ones like: access (“acesso”), infrastructure (“infraestrutura”), facilities (“instalações”), internet, location (“localização”), time (“tempo”), and so on. With the main keywords that resulted from the Cluster Map the team was ready to start questioning out Assumptions through Research.
🗒 Research
Documentation Plan
- Interviews
- Guerrilla Research
- Observation
The Interviews were based on different user profile commuters, such as:
🚗 Private car users; 🚌 Public transports users; 🚲 Bike users;
🚕 Taxi Drivers; 🧳 Foreigners; 🔌 Electric Vehicles; 👍 supporters;
👎 non-supporters and 🚀 Expert users (CP worker and bike relay).
The Guerrilla was located on nearby transportation hubs(stations, bus stops, electric bike stations, etc.) of Lisbon (Telheiras, Baixa-Chiado, Alfragide, São Sebastião, Entrecampos, Sete Rios) and Lisbon South Bay (Seixal).
We set aside Observation through on our daily trips, as commuters.
Now, it was time for some interviews
Interview Tool — The user had to prioritize price, comfort, schedule, speed and safety as cards regarding his daily decision process over transportation options
Our approach was to organize a Research Board on each interview using User Profiles, interview Tools and references from the Guerrillas results. This led us to some clear Themes > Insights.
Insight’s
Public transports are very unpredictable and unreliable. Their users want to be able to go everywhere they want at any time.
The waiting time for public transports is more annoying than the time spent on the trip. Even so, people try to find better ways to take advantage of this time in a useful way.
💡 Ideation
Random Ideas
Though some team co-working, it was time for some random (no judgment) ideas that answer our HMWs (How Might We). After some voting and a lot of chit-chat, a solution was created!
🍿 Free Netflix subscription on the bus;
🎟 Small shows on the bus, like a Comedian Bus Driver;
🎮 Interactive Games on the bus window (a platformer with the obstacles of the real world);
Show On. What?
ShowOn is an online event platform that, as a mobile application, gives the commuter a more cultural bus experience, in collaboration with Carris. As a goal, ShowOn offers personalized bus event options and opens opportunity for recent artist to launch and experience their first show (on the go). Besides that, it is given to the user the option to search either for a particular bus/area, or to choose the recommended options, based on their interest and daily track, enabling the user to experience the bus in a more positive way.
🗺 Site Map
✏️ Wireframes
🎨 Style Guide
🖍 Mockups
🔮 Future next steps?
- More interviews, guerrilla and usability tests
- Understand if these apps could somehow satisfy the users’ needs
- Develop, materialize and adapt the ideias
- Get feedback from the previously interviewed users and new ones
Check the case study on Behance if you want to know
more about the check the development of this app.
Thank you!
This project was created within the final project of the “User Experience Design” subject, of the Postgraduate Degree in Digital Experience Design (DXD), at the Faculty of Fine Arts of the University of Lisbon.
