Shufti Pro Redefines its Brand Identity with a new Logo and Website
Over the past few decades, the organizations are moving towards the Rebranding of their identity. The reason is, as time passes, the businesses need to expand their vision and services taking in view the growing demands of consumers. One example of such a business is “Shufti Pro”. On August 5th, 2019 Shufti Pro redefined its brand identity with the new logo and website.
The aim behind the rebranding of the business is the launch of a new identity that can ideally depict their state of art verification services and advance features. In the race to cope-up with the evergrowing digital frauds and enhancing the customers’ experience, “Biometric authentication” and “OCR based data extraction” services are introduced by Shufti Pro. In addition to these services a feature of “Auto code generator” is launched to assist and automate the whole identity verification process.
According to senior management, Shufti pro is globally recognized, online identity verification SaaS product, receiving the noteworthy market share with the passing time. It was high time for them to perform graphical rejuvenation in order to lay a strong foundation in the global market. With the launch of the new logo and website, Shufti Pro has created a new digital identity of their company worldwide. All the design features including colors, images, typography, illustrations, and shapes clearly represent the company vision.
If we talk about the new logo, the company has put exceptional efforts in choosing the color combination, keeping in mind the perception of individuals and psyche behind the colors. Red and blue are the primary colors used in the company logo.
Stability and vigilant services for the businesses are the fundamental features of Shufti.
The company holds a reputation for providing quick real-time verification with a precision rate of 99.6%. The adoption of red and blue actually fits with the vision of the company; i.e. to provide the most reliable IDV services accross the globe. Red color represents the urgency, power, vigilant behavior whereas blue color proffers a sense of security and reliability on the services. One of the transitions in the logo is the use of the circle instead of a square/rectangle. The circle is the perfect representation of the globe, portraying the togetherness and durability.
Moving towards the typography and iconography practiced on the new website, no doubt every single detail is a graphical representation of Shufti’s vision and mission. The use of bold and slick fonts together gives a strong and vigilant appearance, confirming the safety and trustworthiness of the organization. It is said that a picture is worth a thousand words and Shufti Pro has used this concept very well on their site. The customized set of icons and images employed on the website are unique yet relevant to the services and features.
To say that the entire rebranding of Shufti Pro is designed with correspondence to company vision won’t be an understatement.
