The Remarkable Applications of AI in the Recruitment Industry

Oliver Smith
Shufti Pro
Published in
3 min readDec 6, 2019

For a few years now, AI has been strengthening its position in the recruitment industry. More and more industries are using AI-based platforms to optimize their recruitment processes. In the recruitment industry, AI is used by companies to help find the best candidate for a firm through machine learning and problem-solving.

The reason for this remarkable use of AI in recruitment is its ability to provide effective results in a quicker way. Here are some applications that AI provides in the recruitment industry.

Unbiased Decision Making

The recruitment process can sometimes be affected by the factor of human bias. This can ultimately lead to inefficient and unproductive hiring. In order to counter this, AI is used for an unbiased recruitment process. Through AI diverse hiring can be enhanced by using recruitment analytics solutions. The software extracts the information from the resume and is saved in the relevant data fields. Through such solutions, AI helps enterprises find the right fits based on skills, talent and qualification and not on the basis of race, gender, faith or nationality, etc.

An environment built through fair and accurate hiring subsequently results in a more productive workforce and hence the company benefits from it. Amongst the candidates who say they have experienced bias during the recruitment process, 56% believe that AI may be less biased than human recruiters and 49% believe that AI may improve their chances of getting hired.

Effective Data Analytics

With the abundance of data we have in the world today, a more data-driven recruitment process is needed. Through AI-powered tools, accurate data analytics are utilized to evaluate the performance of a candidate. One such example is Predictive Analytics that predicts a candidate’s job changing behavior. This benefits the recruiter by optimizing the hiring process and excluding unreliable sources. Data-driven recruitment processes also help the quality of hire by targeting candidates on different platforms.

Automated Candidate Finding

The most important thing in the recruitment process is to find the perfect match with the relevant skills and talents. This is done by sourcing potential candidates and developing a pipeline. Sourcing potential candidates can become a daunting and challenging task. This can now be alleviated using AI by automating the sourcing process and extending their reach at the same time.

AI solutions have the ability to analyze more than 300 million social media profiles in a small amount of time in order to find the perfect candidate. Another application of automated processes is the automation technology which is used to send personalized messages to candidates in the pipeline in order to keep them engaged.

Facial Recognition Technology

Facial recognition technology can be used for a number of reasons for the recruitment process. Video interviews are a great way to interview remote workers as well as non-remote candidates. Video interviews save candidates and companies a lot of time and provide a great way to get to know the candidates.

By integrating AI in the video interview process, the candidate’s facial expressions are recorded and analyzed which subsequently shows their mood and assesses their personality traits. Facial recognition technology is also used to verify the candidate’s identity and it allows the company to make sure the candidate is who they say they are.

Remote Workers

The idea of hiring remote workers by companies has gained a lot of traction in the past few years. For example, around 5% of all workers in each state in the US work remotely. And it is obvious that hiring remote workers come with their own set of challenges. These challenges become less difficult when AI is involved in the process. A number of AI-powered tools are available to keep track of the remote workers and record their productivity. As the remote workers can be physically present in the office, the use of various pre-employment assessment tools is remarkably useful to assess a candidate’s personality, skills, and organizational fit. Through digital document verification solutions, companies can easily authenticate and verify their candidates.

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Oliver Smith
Shufti Pro

Oliver Smith is a technical writer and editor. His tech-education and journalism has provided him with a wide knowledge base related to technology.