How we helped a transportation company eliminate paper from its processes

Hugo Bazin
SIA Innovations
Published in
5 min readApr 28, 2021

Recently, I participated in the design of an ERP software for a Canadian company specialized in road transportation.

Since the deployment is spread over several years and several areas of the company, I have chosen to focus only on a specific but central part of the application and of the company in this small case study: the truck dispatch center.

Setting the context

The mission I did for this company was in fact the first project I was given to work on when I first arrived at SIA Innovations. When I was hired, SIA Innovations was already about to start the second phase of the software development. Since the project was already well underway, I had to adapt the activities of the immersion and ideation phases, while still trying to evangelize the client on the importance of listening to the end users and including directly them in the project.

A few words about the company…

This Canadian company specializes in road transport and logistics, more specifically in the delivery and installation of furniture and appliances. The company has numerous warehouses across Canada and an even greater number of trucks.

Currently, it is in the process of completely overhauling its entire internal operations, based on the development of an internal ERP software.

Having relied on Excel and paper files up until now, the introduction of the software, and the changes required to use it, represents a major challenge for the company.

The problem

Dispatching is at the center of this company, as it acts as a sort of command center. It is the dispatch center that plans the routes and the loading of the trucks. For this reason, this room, findable in each of the warehouses, must have a clear view on what is in the warehouse as well as on the position of each truck that comes in or leaves the warehouse.

How can we enable this place on which everything depends to operate in the most efficient way at all hours of the day and night?

I. Understanding the current situation

Project started one year ago, the quantity of information and processes designed since one year was very important. However, the data that was useful to me was scattered around and of variable quality.

The first step for me was to identify the different stakeholders and their involvement in the project. I then conducted interviews with the project manager and the technical manager from SIA Innovations.
Finally, I conducted individual remote interviews (due to the COVID curfew) with the client’s stakeholders.

II. Design the processes and the first mock-ups

In order to understand how the dispatchers work, I designed with them Jobs-To-Be-Done flows representing the “as is” or current process and the tasks to be completed. Then, I realized the same thing for the “to be” process, or future process, by checking it in real time and eliminating the useless tasks as well as those that could be automated.

After identifying the new processes, I performed a “crazy 8” exercise to come up with several ideas. This was followed by the transposition of the selected idea into a low-fidelity Figma prototype to quickly obtain the client’s validation and to test it with employees.

Jobs-to-be-done process made with the employees of the company and extract from the first draft of the Figma low-fidelity prototype
The color palette is freely inspired by the world of the 70’s, decade of the company’s creation.

III. Imagine a new graphic identity

The company had a graphic identity limited to its logo and a palette of 3 colors: orange, white, and black. In order to develop it further, I took a look at the history of the company and the world of transportation, and proposed a graphic identity derived from their logo.

This new universe is based on the symbolism of movement and itineraries with a touch of the seventies, the foundation date of the company, as an inspiration, especially in relation to the color scheme.

IV. Creating high fidelity screens

Once the graphic universe was defined, the low-fidelity prototype was tested and approved, I was able to create the high-fidelity screens relatively quickly, while taking care to prepare the ground for the developers.

Ecrans de gestion et de visualisation des chauffeurs et voyages associés à l’entrepôt

Using Figma from the start of the mission was very helpful. Throughout the process, I was able to design components for the basic feature set; these pieces could be used very quickly by the developers in building the screens.

It is important to mention that, although the application was designed to be used primarily on a computer, I had chosen from the start to make it possible to use it on a tablet.

Conclusion

Transforming processes that were previously done through Excel files, paper documents, and email exchanges into a complete application is only the first step. This metamorphosis has to take place in iterations. Indeed, interactions allow the company and the individuals within it to absorb the changes brought about by the deployment of a complete management solution at a tenable pace.

Teaching, listening, training teams, and evaluating use are major success criteria for the project to avoid a change that is too sudden and important and therefore likely to destabilize the teams.

This is, I think, the best way for this company to successfully make the switch to a fully and efficiently automated process without leaving some of its employees behind.

Thank you for reading!
Feel free to tell me in comments what you think of this article or my way of doing it for this project.
Stay tuned, stay unicorn!

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Hugo Bazin
SIA Innovations

Hey! 👋 I'm Hugo, Design Lead at Coveo, pioneering AI search! Also a Content Creator and Teacher. Let's craft greatness! 🚀