It’s ok to change direction
Published in
Sep 22, 2021
Hitting roadblocks, barriers, challenges, or whatever you’d like to call them in a user research project is a bit of a given. But, it’s still hard to navigate and it takes a lot to push through and keep moving forward.
Reimagining Old Age was the 3rd iteration of a research approach…it took 3 goes to get it right. Watch the video below to hear more about how we pivoted and adapted our approach to get through the challenges of 2020.