It’s ok to change direction

Amy Richards
Side-by-Side Innovation
Sep 22, 2021

Hitting roadblocks, barriers, challenges, or whatever you’d like to call them in a user research project is a bit of a given. But, it’s still hard to navigate and it takes a lot to push through and keep moving forward.

Reimagining Old Age was the 3rd iteration of a research approach…it took 3 goes to get it right. Watch the video below to hear more about how we pivoted and adapted our approach to get through the challenges of 2020.

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Amy Richards
Side-by-Side Innovation

Service Designer at Side-by-Side Innovation. Powered by Hafod.