Are Etsy Ads Worth It in 2023?

How to make an Etsy ads strategy that actually works.

Do you have an Etsy shop and want to scale further? Do you wonder if Etsy ads could be the answer, but are a bit hesitant in investing money you don’t know if you’ll earn back?

I’ve got your back! In this article, we’ll go through everything you need to know about Etsy ads, if Etsy ads are worth it or not — and the strategies you can use to make them work for you!

First a few words about me: I started my Etsy adventure with a dream of making passive income. After only two months of selling printables, I was making a steady $1000 per month, and made it into the top 10 per cent Etsy shops after only four months. You can read more about my adventure here.

Now, let’s dive into all the fun details and strategies for Etsy ads!

Etsy ads explained

There are two sorts of ads on Etsy. The off-site ads are ads that Etsy use on offsite websites such as Google. If your revenue is less than $10 000 for the past 12 months, you can choose to turn these off. If the revenue is larger, they will always be on.