2 Tips for Creating a Logo That Customers Love
Whether you're a small creator or a major brand, foster greater loyalty with a powerful logo
Humans have used symbols to identify official groups, goods, and messages since prehistoric times. Ancient humans marked rocks with red ochre. Nobles stamped wax with signet rings. Ranchers burned animals with iron brands. Today, small creators make logos in Canva or outsource them to Fiverr and major brands spend millions of dollars on logo work.
Logos communicate two things: ownership and purpose. A good logo helps your customers find your work in a crowded display. An excellent logo adds value to your consumers and draws people to your brand.
How Can a Logo Add Value and Draw Customers?
Logos add value to consumers through in-crowd signaling and emotional connections. Examples include the Guiness glass on my home bar and the Triforce background I’ve kept on my phone for years.
The logos of luxury brands like Lamborghini and Supreme signal high status. The logos of sports teams, bands, and cities signal proud…
