The reason why Steve Jobs wore the same outfit every day and how can you can make bigger decisions in your life

The origin story of Sidekik

The 35 000 Decision Rule

As a child, I remember going to a library and carrying heavy books to gather information and make decisions. Now, Google gathers and organizes information for us in the blink of an eye. But the decision-making process, life’s most crucial skill, is still in the library age. Every day we are faced with up to a whopping 35 000 decisions, all which we have to make manually. They take time, are repetitive and a lot of them are hard to make. The reason why Mark Zuckerberg and Steve Jobs wore the same outfit every day was so they could minimize the trivial decisions and focus on the most important ones.

An AI version of Yourself

What if you could automate your decision-making the same way Google automated information gathering for you? A way to save time and simplify life so you can focus on the bigger things in life.

Sidekik does just that by turning your personal data into an AI version of yourself that outsources your daily decision making. Starting with the simple things in life such as what should I eat today, should I save money or what flowers I should get for my girlfriend. In time you’ll be able to ask who to date or even what career you should choose. It helps you make those decisions based on your personality, strengths, and also weaknesses — all which is in your personal data today.

Collective Consciousness

Imagine a world where you can discuss your thoughts with the greatest thinkers in the world. If you are an aspiring actor you could talk to Leonardo DiCaprio, if you have the fire of an entrepreneur within, then brain-storm your idea with Elon Musk or share your knowledge with millions of people who could benefit from it. More specifically, with your AI — Sidekik. This will help us get out of our own heads and unlock an incredibly powerful form of collective thinking and consciousness. The world will become connected as one through AI’s.

Eventually, your Sidekik will start communicating with millions of other AI’s in order to make decisions and achieve your goals. Imagine clicking a LinkedIn’s “Find me a new job” button and your Sidekik goes on thousands of job interviews to find the best match for you by communicating with companies own AI’s.

There are 7 billion people in the world, but on average a person only meets 80 000 in his lifetime. What if instead of 80 000 you could now meet a million? How much more richer would your life be? Your Sidekik can do that. It may be going on millions of dates to find you the perfect date or have a thousand conversations to see how great friends you would be with someone. Google gives you a selection of information, your Sidekik gives you a selection of decisions.

The Inevitable

Do you know what has been Microsoft’s most successful product in the last 5 years by new users?

It’s XiaoIce, an AI friend in China who has over half a billion users and 20 million of whom have said: “I love you.” Today, an Australia size population already loves an AI friend.

A lot of people will have an AI friend but all of us will have an AI version of ourselves who will make decisions, simplify our lives and in the future even work for us. This is inevitable.

Once we understand this, then arises the question of who will own our AI’s? We believe it has to be the individuals themselves, not a big technology company whose sole purpose is making money. Otherwise, imagine being able to communicate with your AI for only half of the time, because for the other half Google forces it to watch ads.

How does it work?

Your Sidekik uses neural networks, the same technology that powers everything from Siri to self-driving cars. This gives it ability to talk with you, understand you well enough and be personal to you. Secondly, your Sidekik uses predictive analytics to help you make those daily decisions.

Only you will have access to your personal data if you choose to create your Sidekik through on-device computing. Similarly works Apple’s Face ID — your personal data isn’t sent to a cloud but is only inside your mobile phone. We believe this the only way we can truly own our AI’s.

As our first prototype, we created an AI version of Donald Trump. It means that now you can almost talk to the president of the United States! 🇺🇸

BBC also did a great story of us and Trump Sidekik.

As the next step, using the same underlying technology that we used for Trump Sidekik, we will release the alpha and beta version of Sidekik to our first early users. Public release will follow soon after.

The Future that Belongs to Everybody

After working in NATO and having the NSA as a client at Payload-Security, I understood we are only scraping the surface of the world’s most valuable resource — personal data. Firstly, it is locked in the hands of a few like Facebook and Google, and secondly, people don’t know what’s in their data or how valuable it is. For example, Facebook today knows when you will break up with your love even before you do. All of this has led to massive inequality between us and the big technology companies in the form of value we receive from our personal data.

At the end of 2017, Payload-Security got acquired by CrowdStrike, a unicorn backed by Google. I was offered to take the lead as a software architect with a lucrative payday. I said no and turned down an offer few do because I believe individuals ought to benefit from their data like technology companies do. Sidekik was started so the future can belong to everyone through an AI we all own.


An AI version of Yourself

Thanks to Mihkel Mõttus and Kaspar Peterson.

Johannes Tammekänd

Written by

CEO & Co-Founder of Sidekik — Digital Humans Brought to Life.



An AI version of Yourself